Senior Product Manager, Marketing Enablement & AI

Upbound Group; Draper (UT); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Full health benefits

401(k) matching

Job summary

Upbound Group in Draper, UT is seeking a Senior Product Manager – Marketing Enablement to lead the product strategy and capabilities powering modern marketing and customer engagement across our brands. The role sits at the intersection of Product, Marketing, Technology, and Data, translating marketing strategy into scalable enterprise capabilities.

Ideal candidates have 5+ years in product management and a strong fluency in digital marketing, personalization, experimentation, and AI-driven

Qualifications

• 5+ years of product management, digital product, marketing technology, or related experience.
• Experience owning product strategy, roadmaps, and cross-functional initiatives.
• Strong understanding of digital marketing, customer acquisition, lifecycle marketing, and engagement.

Responsibilities

• Own the Marketing Enablement product strategy, vision, and roadmap.
• Lead initiatives across MarTech, identity/data, personalization, automation, and AI-enabled marketing.
• Translate marketing strategies into scalable products, platforms, and technical capabilities.
• Collaborate with Marketing, Product, Engineering, Data, Analytics and business units.
• Improve customer journeys with personalized experiences across acquisition, conversion, engagement, retention, and re-engagement.
• Establish a test-and-learn mindset with analytics and customer insights to improve outcomes.
• Define success metrics and demonstrate impact on conversions, engagement, retention, and CLV.

Skills

Product Management

Digital Marketing

Cross-functional leadership

MarTech platforms

AI in marketing

Tools

CRM/CDP

Marketing Automation

Experimentation platforms

Job description

Upbound Group in Draper, UT is seeking a Senior Product Manager – Marketing Enablement to lead the product strategy and capabilities powering modern marketing and customer engagement across our brands. The role sits at the intersection of Product, Marketing, Technology, and Data, translating marketing strategy into scalable enterprise capabilities.

Ideal candidates have 5+ years in product management and a strong fluency in digital marketing, personalization, experimentation, and AI-driven