Senior Product Manager, Marketing Data Activation

Search Partner Group, LLC; Irving (TX); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Search Partner Group, LLC is seeking a Senior Product Manager – Marketing Data Activation in Arlington, TX. You will own the product roadmap and drive multichannel engagement initiatives across email, text, and notifications, partnering with Engineering, Data Science, and Marketing to leverage customer data for campaign execution.

The role focuses on modernizing data platforms, enabling data-driven decisions, and delivering measurable business impact with clear KPIs.

Qualifications

• 3–5 years of product management experience in marketing technology, data products, or analytics.
• Experience managing roadmaps, backlogs, user stories, and Agile delivery.
• Strong analytical, communication, prioritization, and problem-solving skills.
• Ability to collaborate across business and technical teams.
• Understanding of customer segmentation and marketing activation.
• Willingness to learn new technologies in a changing environment.

Responsibilities

• Own the product roadmap, backlog, user stories, and prioritization for marketing data activation products.
• Develop personalized, multichannel customer engagement capabilities across email, text, and notifications.
• Partner with Engineering, Data Science, and Marketing teams to connect customer data with campaign execution.
• Build capabilities for customer segmentation, reporting dashboards, buying-signal identification, and next-best-action recommendations.
• Support modernization of legacy data systems into a scalable, cloud-based data platform.
• Translate business needs into product requirements and coordinate delivery through Agile/Scrum teams.
• Define KPIs to measure engagement, conversion, customer journey performance, and business impact.

Skills

Product management

Marketing technology

Data platforms

Agile/Scrum

Cross-functional collaboration

Education

Bachelor’s degree in Computer Science, Business, Information Systems, or a related field

Tools

Snowflake

dbt

Fivetran

Iterable

MessageGears

Job description

Search Partner Group, LLC is seeking a Senior Product Manager – Marketing Data Activation in Arlington, TX. You will own the product roadmap and drive multichannel engagement initiatives across email, text, and notifications, partnering with Engineering, Data Science, and Marketing to leverage customer data for campaign execution.

The role focuses on modernizing data platforms, enabling data-driven decisions, and delivering measurable business impact with clear KPIs.