Product Marketing Lead - Data-Driven Growth & Campaigns

NRECA International; Arlington (VA); Hybride; USD 110 000 - 124 000; Plein temps

Résumé du poste

NRECA Arlington is seeking a Product Marketer to lead integrated marketing plans for a broad portfolio of programs and services, partnering with senior leaders to drive adoption, engagement, and revenue. You’ll fuse audience insights, data analytics, and AI-assisted content to craft compelling value stories and multi-channel campaigns.

The role demands a data-driven strategist who translates goals into measurable outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• 5+ years of experience in marketing, ideally within a complex, matrixed organization.
• Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
• Strong experience using data, audience segmentation and analytics to inform strategy and optimize performance.
• A strategic mindset with the ability to connect business goals to marketing efforts and ultimately business impact and growth.
• Exceptional assertive communication skills with a talent for asking the right questions, and then translating ideas into compelling, actionable messaging.
• Ability to report to the office when required.

Responsabilités

• Lead strategic marketing initiatives and integrated strategies that align to business goals and drive awareness, engagement, utilization and revenue.
• Own product and value storytelling by translating offerings into compelling messaging.
• Drive end-to-end campaigns across digital, email, social, web and events.
• Leverage data to inform and optimize campaigns with audience segmentation and metrics.
• Bring a modern marketing approach using AI tools and marketing technologies.
• Act as a strategic partner with cross-functional stakeholders and senior leaders.
• Champion focus and effectiveness by guiding stakeholders toward the most effective approach.
• Collaborate across teams for cohesive execution and strong brand alignment.

Connaissances

Bachelor’s degree in Marketing, Comms,

5+ years of marketing experience

Multichannel campaigns

Data analysis and audience insights

Strategic mindset

Strong communication skills

Office presence when required

Formation

Bachelor’s degree in Marketing, Communications, Advertising, or related field

Description du poste

NRECA Arlington is seeking a Product Marketer to lead integrated marketing plans for a broad portfolio of programs and services, partnering with senior leaders to drive adoption, engagement, and revenue. You’ll fuse audience insights, data analytics, and AI-assisted content to craft compelling value stories and multi-channel campaigns.

The role demands a data-driven strategist who translates goals into measurable outcomes.