Marketing Data & Activation Architect

Elevate; Addison (TX); Hybrid; USD 120,000 - 190,000; Full time

Job summary

Elevate is seeking a Marketing Data & Activation Manager to own, modernize, and scale the marketing data ecosystem in Addison, TX. You will architect governance and activation across Google Marketing Platform, GA4, Meta, Snowflake, and other platforms, building scalable data flows and reliable pipelines.

This hands-on leadership role requires 8+ years in marketing data engineering or martech, with a track record of large-scale tracking, governance initiatives, and cross-functional collaboration

Qualifications

• 8+ years of experience in marketing data engineering, MarTech, marketing operations, digital analytics, or a related field.
• 5+ years of experience building and managing enterprise marketing data ecosystems.
• Demonstrated success leading large-scale tracking and governance initiatives.
• Experience cleaning up and rebuilding poorly governed analytics environments.
• Experience working within highly regulated industries preferred.

Responsibilities

• Own the end-to-end design and management of the marketing data ecosystem.
• Build scalable data flows between Snowflake, Google Marketing Platform, Meta, CRM systems, and internal platforms.
• Design data models supporting attribution, measurement, audience activation, and reporting.
• Lead the redesign and governance of GA360/GA4 implementations.
• Establish and enforce taxonomy standards across campaigns, audiences, creative, and channels.
• Audit and remediate tracking inconsistencies and oversee Floodlight design, governance, and implementation.
• Create sustainable change-management processes that help prevent future data quality issues.
• Build automated audience pipelines from Snowflake into CM360, SA360, DV360, Meta, and other marketing destinations.

Skills

SQL

Snowflake

GA360/GA4

Campaign Manager 360

DV360

Search Ads 360

Meta Business Manager

Conversions API

audience activation platforms

APIs

ETL/ELT

data modeling

identity resolution

Tools

dbt

BigQuery

LiveRamp

Hightouch

Census

RudderStack

Segment

Job description

Elevate is seeking a Marketing Data & Activation Manager to own, modernize, and scale the marketing data ecosystem in Addison, TX. You will architect governance and activation across Google Marketing Platform, GA4, Meta, Snowflake, and other platforms, building scalable data flows and reliable pipelines.

This hands-on leadership role requires 8+ years in marketing data engineering or martech, with a track record of large-scale tracking, governance initiatives, and cross-functional collaboration