Product Manager: Marketing Activations & AI-Driven Data

WCL Group; Plano (TX); On-site; USD 88,000 - 126,000; Full time

Job summary

WCL Group is seeking a Product Manager for Marketing Activations in Plano, TX. The role combines product management with hands-on data analysis using SQL and Python to support multiple marketing data products.

You will partner with Data Science and analysts, drive data-driven decision making, and champion generative AI to reshape product management workflows. This is a 1-year, onsite engagement with a strong emphasis on AI-enabled insights.

Qualifications

• Master's degree in Computer Science, Engineering, or another quantitative field.
• 6+ years of experience in analytics or data-focused product management; hands-on data analytics consulting experience highly preferred.
• Experience in marketing domains, including CRM and AdTech.
• Proficient in SQL and Python.
• Experience working with data teams in a cloud environment (Azure, GCP, or AWS).
• Proven record of leveraging generative AI at work and/or in personal projects.
• A strong point of view on how product management must evolve with AI and what the new day-to-day looks like.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across diverse teams and leadership.
• Ability to manage multiple projects at once, prioritize effectively, and deliver under tight deadlines.
• Strong problem solving and analytical skills with a data-driven approach to decisions.

Responsibilities

• Drive day-to-day data and product work across multiple data products from requirements through delivery.
• Translate direction from product leads into clear priorities, user stories, and acceptance criteria.
• Perform hands-on analysis using SQL and Python to answer business questions and validate results.
• Review analysis, numbers, and code from analysts and Data Science, and challenge results when something does not add up.
• Partner with other PMs on the team on data modeling, segmentation, and measurement work.
• Track product and marketing performance, and share results, learnings, and corrective decisions with leadership.
• Leverage generative AI across all aspects of product management, including discovery, planning, documentation, and training materials.
• Automate repetitive tasks using generative AI.

Skills

Analytics experience

Marketing analytics

SQL

Python

Cloud data environments

Generative AI in PM

Cross-functional collaboration

Multi-project management

CRM

AdTech

Education

Master's degree in Computer Science/Engineering

Tools

Azure

GCP

AWS

Job description

WCL Group is seeking a Product Manager for Marketing Activations in Plano, TX. The role combines product management with hands-on data analysis using SQL and Python to support multiple marketing data products.

You will partner with Data Science and analysts, drive data-driven decision making, and champion generative AI to reshape product management workflows. This is a 1-year, onsite engagement with a strong emphasis on AI-enabled insights.