Senior Product Manager, Activation & Growth (Remote)

Foodsmart; United States; Remote; USD 150,000 - 190,000; Full time

Benefits offered by this job

Remote-first company

Unlimited PTO

Healthcare Coverage (Medical, Dental,

401k & bonus

Registered Dietitian Sessions

Job summary

Foodsmart is seeking a Senior Product Manager to own activation for its member funnel, from outreach to first visit, coordinating Marketing, Data, and Partnerships. You will lead a cross-functional pod to build the systems and capabilities that drive activation and scale costs while improving client ROI.

You will shape messaging channels (SMS, email, push), incentives, and scheduling strategies, balancing experimentation, data insights, and rapid delivery.

Qualifications

• 5+ years of product management experience, ideally in growth, activation, or lifecycle marketing.
• Track record of moving funnel metrics through experimentation.
• Hands-on experience with messaging channels (SMS, email, push) and privacy requirements such as TCPA and HIPAA.
• Strong analytical skills and experience with analytical tooling.

Responsibilities

• Lead the Activation Pod & Funnel with cross-functional partners to increase the share of marketable members completing a first visit.
• Own the Activation roadmap from discovery through launch and iteration, including improvements to marketing tooling and scheduling.
• Define and track funnel metrics from outreach to first visit (reach, booking, show rates) by channel, client, and member segment.
• Run a disciplined experimentation program: clear hypotheses, fast readouts, and confident rollouts.

Skills

Product management

Activation

Lifecycle marketing

Analytics

Messaging channels (SMS, email, push)

Job description

Foodsmart is seeking a Senior Product Manager to own activation for its member funnel, from outreach to first visit, coordinating Marketing, Data, and Partnerships. You will lead a cross-functional pod to build the systems and capabilities that drive activation and scale costs while improving client ROI.

You will shape messaging channels (SMS, email, push), incentives, and scheduling strategies, balancing experimentation, data insights, and rapid delivery.