Senior Product Manager – Lifecycle & Growth

Goosehead Insurance Agency LLC; Westlake (TX); On-site; USD 150,000 - 210,000; Full time

Job summary

Goosehead Insurance Agency LLC seeks a Senior Manager of Product Management to lead product teams across the digital insurance marketplace, from lead acquisition to renewal and retention.

You will set strategy, coach PMs, align roadmaps across teams, and partner with Engineering, Sales, Marketing, Partnerships, Service, Operations, and Data to drive growth and client value.

This player/coach role requires strategic vision with hands-on execution to improve client experiences and scalability.

Qualifications

• 8-12+ years of product management experience, including experience leading Product Managers or product teams.
• Demonstrated experience owning a significant product portfolio or multiple related product domains.
• Experience building customer-facing digital products, marketplaces, acquisition platforms, or lifecycle management capabilities.
• Strong understanding of digital funnels, customer lifecycle management, APIs, data integrations, experimentation, and platform capabilities.
• Demonstrated ability to translate company strategy into product strategy, roadmaps, and measurable outcomes.
• Experience working across complex organizations with multiple business and technology stakeholders.
• Strong people leadership, coaching, executive communication, and stakeholder-management skills.
• Insurance, fintech, financial services, e-commerce, or another regulated/transaction-orientated industry experience preferred.

Responsibilities

• Define the overarching product strategy for acquisition, lead management, client service, renewal, and retention.
• Establish a connected roadmap across the client lifecycle that aligns product investments with company growth and retention objectives.
• Identify opportunities to improve the movement of clients between digital, partner, and agent-assisted experiences.
• Balance investments across new growth capabilities, client experience improvements, operational efficiency, and platform scalability.
• Establish clear priorities and outcomes across multiple product teams.
• Lead product strategy for post-bind client experiences, including service, policy management, renewal, remarketing, and retention.
• Drive development of digital self-service capabilities while enabling seamless access to licensed service professionals when appropriate.
• Identify opportunities to use technology, automation, and data to improve client retention and service efficiency.
• Develop capabilities that enable proactive engagement based on client needs, renewal events, and retention risk.
• Connect acquisition and post-bind experiences to create a consistent client journey across the insurance lifecycle.
• Ensure client and policy data captured during acquisition can support downstream service, personalization, renewal, and retention experiences.
• Identify friction, handoff failures, and experience gaps across organizational boundaries.
• Establish shared lifecycle KPIs that encourage teams to optimize overall client value rather than individual transactions.
• Lead, coach, and develop Product Managers across assigned domains.
• Establish clear expectations for product strategy, discovery, roadmapping, requirements, delivery, and measurement.
• Build strong product management practices and reinforce outcome-based product development.
• Provide hands-on coaching for complex initiatives, stakeholder challenges, and prioritization decisions.
• Support talent development, career planning, performance management, and hiring as the organization grows.

Skills

Product management

Leadership

Executive communication

Stakeholder management

Data-driven decisions

Cross-functional influence

Client lifecycle thinking

Digital product leadership

APIs & data integration

Job description

Goosehead Insurance Agency LLC seeks a Senior Manager of Product Management to lead product teams across the digital insurance marketplace, from lead acquisition to renewal and retention.

You will set strategy, coach PMs, align roadmaps across teams, and partner with Engineering, Sales, Marketing, Partnerships, Service, Operations, and Data to drive growth and client value.

This player/coach role requires strategic vision with hands-on execution to improve client experiences and scalability.