Senior Product Manager, Growth & Engagement (B2C)

Colonial Group; Irvine (CA); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Colonial Group seeks a Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences within our marketplace. You will drive engagement and improve funnel performance across the platform, collaborating with engineering, design, and marketing to connect buyers with real estate opportunities.

The ideal candidate has 5+ years in B2C product management, strong data-driven decision making, and a proven track record of growth experiments.

Qualifications

• 5+ years of experience in product management in a high-growth B2C or consumer tech environment.
• Proven success leading customer-facing product initiatives focused on engagement, acquisition, or retention.
• Strong analytical mindset with experience using data to make product decisions (e.g., SQL, Amplitude).
• Excellent communication and collaboration skills — comfortable working across teams and presenting to leadership.
• Experience with growth loops, funnel design, and behavioral experimentation is highly desirable.
• Familiarity with Agile processes and modern product development practices.
• Real estate or marketplace experience is a plus.

Responsibilities

• Own and evolve the product roadmap for B2C experience and engagement tools.
• Identify and prioritize opportunities to improve activation, retention, and conversion across the consumer funnel.
• Lead end-to-end product lifecycle: from discovery and validation through delivery and iteration.
• Lead AI-driven initiatives to enhance and personalize key customer experiences.
• Partner closely with engineers, designers, and marketers to build and launch effective solutions.
• Translate customer needs and market insights into clear product requirements.
• Align stakeholders across business, design, data, and engineering to drive unified product delivery.
• Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities.
• Define and analyze KPIs across the funnel — such as traffic-to-lead, engagement rate, and conversion.
• Champion experimentation and A/B testing to improve user journeys and engagement strategies.
• Collaborate with marketing on customer acquisition, lead nurturing, and multi-channel communication initiatives.
• Ensure seamless handoff and integration between marketing campaigns and product experiences.
• Work closely with technical teams to improve platform capabilities that support flexible, scalable growth solutions.
• Leverage customer feedback and behavioral data to inform product iterations and roadmap decisions.

Skills

5+ years product management

Growth experimentation

Data-driven decision making

Cross-functional collaboration

B2C product experience

Tools

SQL

Amplitude

Job description

Colonial Group seeks a Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences within our marketplace. You will drive engagement and improve funnel performance across the platform, collaborating with engineering, design, and marketing to connect buyers with real estate opportunities.

The ideal candidate has 5+ years in B2C product management, strong data-driven decision making, and a proven track record of growth experiments.