Senior Product Manager

Colonial Group; Irvine (CA); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Colonial Group seeks a Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences within our marketplace. You will drive engagement and improve funnel performance across the platform, collaborating with engineering, design, and marketing to connect buyers with real estate opportunities.

The ideal candidate has 5+ years in B2C product management, strong data-driven decision making, and a proven track record of growth experiments.

Qualifications

• 5+ years of experience in product management in a high-growth B2C or consumer tech environment.
• Proven success leading customer-facing product initiatives focused on engagement, acquisition, or retention.
• Strong analytical mindset with experience using data to make product decisions (e.g., SQL, Amplitude).
• Excellent communication and collaboration skills — comfortable working across teams and presenting to leadership.
• Experience with growth loops, funnel design, and behavioral experimentation is highly desirable.
• Familiarity with Agile processes and modern product development practices.
• Real estate or marketplace experience is a plus.

Responsibilities

• Own and evolve the product roadmap for B2C experience and engagement tools.
• Identify and prioritize opportunities to improve activation, retention, and conversion across the consumer funnel.
• Lead end-to-end product lifecycle: from discovery and validation through delivery and iteration.
• Lead AI-driven initiatives to enhance and personalize key customer experiences.
• Partner closely with engineers, designers, and marketers to build and launch effective solutions.
• Translate customer needs and market insights into clear product requirements.
• Align stakeholders across business, design, data, and engineering to drive unified product delivery.
• Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities.
• Define and analyze KPIs across the funnel — such as traffic-to-lead, engagement rate, and conversion.
• Champion experimentation and A/B testing to improve user journeys and engagement strategies.
• Collaborate with marketing on customer acquisition, lead nurturing, and multi-channel communication initiatives.
• Ensure seamless handoff and integration between marketing campaigns and product experiences.
• Work closely with technical teams to improve platform capabilities that support flexible, scalable growth solutions.
• Leverage customer feedback and behavioral data to inform product iterations and roadmap decisions.

Skills

5+ years product management

Growth experimentation

Data-driven decision making

Cross-functional collaboration

B2C product experience

Tools

SQL

Amplitude

Job description

Job Description: Senior Product Manager

Why Join Us?

This is a high-impact role with strong executive visibility, focused on one of the company’s most important growth areas. You’ll have the opportunity to shape core consumer experiences, influence go-to-market strategy, and collaborate with a talented cross-functional team — all while helping real people find the right real estate solutions.

Position Overview

We are seeking an experienced and driven Senior Product Manager to co-lead strategy, development, and optimization of consumer-facing digital experiences. This role is central to driving engagement, accelerating buyer demand, and improving customer funnel performance across our marketplace.

You’ll work cross-functionally with engineering, design, and marketing teams to build high-impact products that connect buyers with the right real estate opportunities — and help sellers maximize their outcomes.

The ideal candidate has a strong background in B2C product management, user behavior analysis, and growth experimentation. You should be energized by ambiguous challenges, structured in your thinking, and passionate about building great products that scale.

Key Responsibilities

Product Strategy & Execution

Own and evolve the product roadmap for B2C experience and engagement tools.

Identify and prioritize opportunities to improve activation, retention, and conversion across the consumer funnel.

Lead end-to-end product lifecycle: from discovery and validation through delivery and iteration.

Lead AI-driven initiatives to enhance and personalize key customer experiences.

Cross-functional Collaboration

Partner closely with engineers, designers, and marketers to build and launch effective solutions.

Translate customer needs and market insights into clear product requirements.

Align stakeholders across business, design, data, and engineering to drive unified product delivery.

Consumer Insights & Funnel Optimization

Use quantitative and qualitative data to understand buyer behavior and uncover growth opportunities.

Define and analyze KPIs across the funnel — such as traffic-to-lead, engagement rate, and conversion.

Champion experimentation and A/B testing to improve user journeys and engagement strategies.

Demand Generation & Go-to-Market Alignment

Collaborate with marketing on customer acquisition, lead nurturing, and multi-channel communication initiatives.

Ensure seamless handoff and integration between marketing campaigns and product experiences.

Platform & Feature Development

Work closely with technical teams to improve platform capabilities that support flexible, scalable growth solutions.

Leverage customer feedback and behavioral data to inform product iterations and roadmap decisions.

Qualifications

5+ years of experience in product management, ideally in a high-growth B2C or consumer tech environment.

Proven success leading customer-facing product initiatives focused on engagement, acquisition, or retention.

Strong analytical mindset with experience using data to make product decisions (e.g., SQL, Amplitude, or similar).

Excellent communication and collaboration skills — comfortable working across teams and presenting to leadership.

Experience with growth loops, funnel design, and behavioral experimentation is highly desirable.

Familiarity with Agile processes and modern product development practices.

Real estate or marketplace experience is a plus.

Preferred Skills

Experience in consumer growth, mobile engagement, or conversion optimization.

Understanding of design thinking, user testing, and lifecycle marketing tools.

Familiarity with cross-channel customer experience (email, SMS, push, etc.).