Senior Product Manager, Data-Driven Targeting

Pandora; New York (NY); On-site; USD 100,000 - 160,000; Full time

Job summary

Pandora, part of SiriusXM, is seeking a Senior Product Manager to lead data-driven ad targeting initiatives. You will own product vision and collaborate with engineering, data science, sales, marketing, and legal to turn first- and third-party data into precise audience targeting, privacy-forward and scalable.

The role emphasizes measuring outcomes, maintaining a multi-year roadmap, and delivering improvements in ad relevance and ROI for advertisers, while navigating privacy considerations and

Qualifications

• Minimum of 5 years of product management experience with a strong focus on advertising technology, data products, or programmatic platforms.
• Deep understanding of digital advertising, audience targeting, identity resolution, and DMP/CDP ecosystems.
• Proven ability to work with engineering and data science teams to develop machine-learning-powered targeting solutions.
• Experience with third-party data providers, measurement platforms, and identity graphs.
• Excellent communicator with strong analytical thinking and the ability to influence cross-functional stakeholders.
• Demonstrated ownership of complex product initiatives from strategy through launch and optimization in highly matrixed environments.
• Must have legal right to work in the U.S.

Responsibilities

• Own the product vision, strategy, and execution for SiriusXM’s data-driven ad targeting capabilities.
• Define scalable, privacy-forward targeting products that leverage first-party behavioral data, contextual signals, demographics, and location intelligence.
• Lead the design of audience creation and activation workflows in partnership with Data Science, Engineering, Marketing, Sales, and Legal.
• Evaluate and integrate third-party data sources and targeting partners to enhance addressability and reach.
• Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions.
• Stay current on industry trends, data privacy regulations (e.g., GDPR, CCPA), and competitive offerings in digital audio, programmatic advertising, and identity solutions.
• Represent SiriusXM as a thought leader on data-driven advertising strategies and the future of addressable audio.
• Own and maintain a multi-year product roadmap for audience targeting capabilities aligned to advertising revenue growth objectives.
• Drive prioritization decisions across multiple stakeholder groups, balancing technical investments, commercial opportunities, and customer outcomes.
• Establish measurable business outcomes tied to advertiser performance, audience addressability, campaign effectiveness, and monetization growth.

Skills

Advertising technology

Data products

Programmatic platforms

Identity resolution

DMP/CDP ecosystems

Machine-learning targeting

Education

Bachelor’s degree

Master’s degree

PhD with experience

Job description

Pandora, part of SiriusXM, is seeking a Senior Product Manager to lead data-driven ad targeting initiatives. You will own product vision and collaborate with engineering, data science, sales, marketing, and legal to turn first- and third-party data into precise audience targeting, privacy-forward and scalable.

The role emphasizes measuring outcomes, maintaining a multi-year roadmap, and delivering improvements in ad relevance and ROI for advertisers, while navigating privacy considerations and