Marketing Analytics & Insights Manager

AdsWizz; Lewisville (TX); On-site; USD 95,000 - 125,000; Full time

Job summary

SiriusXM Connected Vehicle is seeking a data-driven Manager, Business Insights to champion analytics across marketing campaigns and customer journeys. You will translate business goals into measurement strategies, build scalable dashboards, and partner with Marketing, Product, and Engineering to improve subscriber acquisition, retention, and revenue growth.

Lead tracking across digital properties, ensure data quality, and develop reporting standards while leveraging SQL, Python, R, Excel,

Qualifications

• Bachelor’s degree in Analytics, Finance, Mathematics, Business, Marketing or related field; Master’s preferred.

Responsibilities

• Lead marketing and business analytics across campaigns with measurement plans and dashboards.
• Own analysis of site behavior, engagement and campaign effectiveness across the customer journey.
• Build and maintain dashboards and recurring reports using BI tools and data sources.

Skills

R & SQL/Python

AWS/Athena

Tableau

Alteryx

Excel

Data storytelling

Business intelligence

Marketing analytics

Adobe Analytics

Python

QA & validation

Education

Bachelor’s degree in Analytics, Finance, Mathematics, Business, Marketing or related field

Master’s degree (preferred)

Tools

Adobe Analytics

Salesforce Marketing Cloud

Tableau

Athena

AWS

Alteryx

Job description

SiriusXM Connected Vehicle is seeking a data-driven Manager, Business Insights to champion analytics across marketing campaigns and customer journeys. You will translate business goals into measurement strategies, build scalable dashboards, and partner with Marketing, Product, and Engineering to improve subscriber acquisition, retention, and revenue growth.

Lead tracking across digital properties, ensure data quality, and develop reporting standards while leveraging SQL, Python, R, Excel,