Senior Product Manager, Data-Driven Audience Targeting

AdsWizz; New York (NY); On-site; USD 100,000 - 160,000; Full time

Job summary

SiriusXM in New York seeks a Senior Product Manager to lead the development of our data-driven ad targeting capabilities, leveraging first‑party data, third‑party integrations, and identity solutions to improve advertiser ROI.

You will own the product roadmap, collaborate with engineering, data science, sales, marketing and legal to deliver privacy‑forward targeting features, measure performance, and drive revenue growth.

Qualifications

• Minimum of 5 years of product management experience in advertising technology or data products.
• Strong understanding of digital advertising, audience targeting, identity resolution, and DMP/CDP ecosystems.
• Experience with collaborating with engineering and data science to develop ML-powered targeting solutions.
• Experience with third‑party data providers and measurement platforms.
• Excellent communicator with strong analytical thinking and ability to influence cross‑functional stakeholders.
• Proven ownership of complex product initiatives from strategy through launch and optimization in matrixed environments.

Responsibilities

• Own the product vision, strategy, and execution for SiriusXM’s data‑driven ad targeting capabilities.
• Define scalable, privacy‑forward targeting products leveraging first‑party data, contextual signals, demographics, and location intelligence.
• Lead the design of audience creation and activation workflows with Data Science, Engineering, Marketing, Sales, and Legal.
• Evaluate and integrate third‑party data sources and targeting partners to enhance addressability.
• Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions.
• Stay current on industry trends, data privacy regulations (e.g., GDPR, CCPA), and competitive offerings in digital audio, programmatic advertising, and identity solutions.
• Represent SiriusXM as a thought leader on data‑driven advertising strategies and the future of addressable audio.
• Own and maintain a multi‑year product roadmap for audience targeting capabilities aligned to advertising revenue growth objectives.
• Drive prioritization decisions across multiple stakeholder groups, balancing technical investments, commercial opportunities, and customer outcomes.
• Establish measurable business outcomes tied to advertiser performance, audience addressability, campaign effectiveness, and monetization growth.

Skills

Advertising tech

Data products

Programmatic platforms

Machine learning

Identity resolution

Cross-functional leadership

Communication

Education

Bachelor's degree

Job description

SiriusXM in New York seeks a Senior Product Manager to lead the development of our data-driven ad targeting capabilities, leveraging first‑party data, third‑party integrations, and identity solutions to improve advertiser ROI.

You will own the product roadmap, collaborate with engineering, data science, sales, marketing and legal to deliver privacy‑forward targeting features, measure performance, and drive revenue growth.