Senior Product Manager, Audience Targeting

Pandora; Atlanta (GA); On-site; USD 100,000 - 160,000; Full time

Job summary

SiriusXM in Atlanta is seeking a Senior Product Manager to lead data-driven ad targeting capabilities across first-party data, CDP ecosystems and identity resolution. You’ll own strategy, roadmap, and cross-functional collaboration with engineering, data science, marketing and legal to deliver privacy-forward targeting solutions.

This role emphasizes building scalable analytics, defining KPIs, and partnering with external data providers to improve addressability and monetization while staying

Qualifications

• Bachelor’s degree required; higher degrees considered.
• 5+ years in product management with focus on advertising technology.
• Deep understanding of digital advertising, audience targeting, identity resolution, and DMP/CDP ecosystems.
• Experience collaborating with engineering and data science to develop ML-powered targeting solutions.
• Excellent communicator with strong analytical thinking and cross-functional influence.

Responsibilities

• Own the product vision, strategy, and execution for SiriusXM’s data-driven ad targeting capabilities.
• Define scalable, privacy-forward targeting products using first-party data, contextual signals, demographics, and location intelligence.
• Lead audience creation and activation workflows with Data Science, Engineering, Marketing, Sales, and Legal.
• Evaluate and integrate third-party data sources to enhance addressability and reach.
• Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; drive data-informed decisions.
• Maintain a multi-year product roadmap for audience targeting aligned to advertising revenue growth objectives.

Skills

Product management

Advertising technology

Data products

Programmatic platforms

Digital advertising

Identity resolution

DMP/CDP ecosystems

Machine-learning targeting

Third-party data providers

Measurement platforms

Identity graphs

Cross-functional influence

Analytical thinking

Communication skills

Education

Bachelor’s degree

Master’s degree

PhD

Job description

Who We Are

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners — in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM Media

is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

AdsWizz

, a subsidiary of SiriusXM, is the leading global provider of digital audio and podcast advertising solutions. AdsWizz is the underlying monetization solution for well-known music platforms, podcasts, and broadcasting groups worldwide, giving advertisers or all sizes unprecedented access to premium and niche audio content. Through dynamic ad insertion, advanced programmatic platforms, and innovative audio formats, AdsWizz efficiently connects buyers and sellers for digital audio and podcast advertising. AdsWizz is a global company with a presence in over 40 countries

How You’ll Make An Impact

We are seeking a strategic and technically fluent Senior Product Manager to lead the development and evolution of our audience targeting capabilities. This role will focus on building solutions that enhance ad relevance, campaign performance, and advertiser ROI by leveraging first-party data, third-party integrations, and advanced audience modeling.

This role is critical in helping advertisers reach the right audiences at the right moments, with greater precision, scale, and effectiveness. You’ll define and drive initiatives that transform SiriusXM’s vast data assets, including first-party listener data, behavioral insights, content metadata, and third-party integrations (Data Clean Rooms, Vendor DMPs, Client Direct) into actionable, privacy-friendly targeting capabilities. Your work will directly enable advertisers to reach and engage the right audiences through data-driven targeting capabilities to drive revenue and improve campaign outcomes.

You’ll collaborate with cross-functional teams including engineering, data science, sales, marketing, and legal to develop innovative data products that enable granular targeting, real-time personalization, and advanced measurement. Additionally, you’ll interface with external partners to enhance our data graph, improve addressability, and support identity resolution across channels and platforms.

What You’ll Do

• Own the product vision, strategy, and execution for SiriusXM’s data-driven ad targeting capabilities.
• Define scalable, privacy-forward targeting products that leverage first-party behavioral data, contextual signals, demographics, and location intelligence.
• Lead the design of audience creation and activation workflows in partnership with Data Science, Engineering, Marketing, Sales, and Legal.
• Evaluate and integrate third-party data sources and targeting partners to enhance addressability and reach
• Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; use data to inform decisions.
• Stay current on industry trends, data privacy regulations (e.g., GDPR, CCPA), and competitive offerings in digital audio, programmatic advertising, and identity solutions.
• Represent SiriusXM as a thought leader on data-driven advertising strategies and the future of addressable audio.
• Own and maintain a multi-year product roadmap for audience targeting capabilities aligned to advertising revenue growth objectives.
• Drive prioritization decisions across multiple stakeholder groups, balancing technical investments, commercial opportunities, and customer outcomes.
• Establish measurable business outcomes tied to advertiser performance, audience addressability, campaign effectiveness, and monetization growth.

What You’ll Need

• Typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 4 years and a Master’s degree; or a PhD with 3 years experience; or equivalent experience.
• Minimum of 5 years of product management experience with a strong focus on advertising technology, data products, or programmatic platforms.
• Deep understanding of digital advertising, audience targeting, identity resolution, and DMP/CDP ecosystems.
• Proven ability to work with engineering and data science teams to develop machine-learning-powered targeting solutions.
• Experience with third-party data providers, measurement platforms, and identity graphs.
• Excellent communicator with strong analytical thinking and the ability to influence cross-functional stakeholders.
• Demonstrated ownership of complex product initiatives from strategy through launch and optimization in highly matrixed environments.
• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $100,000 to $160,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2026-06-27