Senior Product Lead, Audience Targeting

Pandora; Atlanta (GA); On-site; USD 100,000 - 160,000; Full time

Job summary

SiriusXM in Atlanta is seeking a Senior Product Manager to lead data-driven ad targeting capabilities across first-party data, CDP ecosystems and identity resolution. You’ll own strategy, roadmap, and cross-functional collaboration with engineering, data science, marketing and legal to deliver privacy-forward targeting solutions.

This role emphasizes building scalable analytics, defining KPIs, and partnering with external data providers to improve addressability and monetization while staying

Qualifications

• Bachelor’s degree required; higher degrees considered.
• 5+ years in product management with focus on advertising technology.
• Deep understanding of digital advertising, audience targeting, identity resolution, and DMP/CDP ecosystems.
• Experience collaborating with engineering and data science to develop ML-powered targeting solutions.
• Excellent communicator with strong analytical thinking and cross-functional influence.

Responsibilities

• Own the product vision, strategy, and execution for SiriusXM’s data-driven ad targeting capabilities.
• Define scalable, privacy-forward targeting products using first-party data, contextual signals, demographics, and location intelligence.
• Lead audience creation and activation workflows with Data Science, Engineering, Marketing, Sales, and Legal.
• Evaluate and integrate third-party data sources to enhance addressability and reach.
• Establish KPIs for targeting effectiveness, delivery efficiency, and monetization impact; drive data-informed decisions.
• Maintain a multi-year product roadmap for audience targeting aligned to advertising revenue growth objectives.

Skills

Product management

Advertising technology

Data products

Programmatic platforms

Digital advertising

Identity resolution

DMP/CDP ecosystems

Machine-learning targeting

Third-party data providers

Measurement platforms

Identity graphs

Cross-functional influence

Analytical thinking

Communication skills

Education

Bachelor’s degree

Master’s degree

PhD

Job description

SiriusXM in Atlanta is seeking a Senior Product Manager to lead data-driven ad targeting capabilities across first-party data, CDP ecosystems and identity resolution. You’ll own strategy, roadmap, and cross-functional collaboration with engineering, data science, marketing and legal to deliver privacy-forward targeting solutions.

This role emphasizes building scalable analytics, defining KPIs, and partnering with external data providers to improve addressability and monetization while staying