Marketing Insights Manager — Campaign Analytics

SiriusXM; Lewisville (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

SiriusXM is seeking a Manager, Business Insights to lead analytics for marketing campaigns and customer journeys. You will translate business goals into measurement plans, build dashboards, and collaborate with Marketing, Product, BI, Data Engineering, and Technology teams to drive subscriber growth.

The role requires strong SQL, Python, R, Excel, Tableau, and AWS skills, plus experience in tracking implementations and data governance.

Qualifications

• Bachelor’s degree in Analytics, Finance, Mathematics, Business, Marketing or related field. Master’s preferred.
• Experience managing behavioral tracking implementations and data analysis, with Adobe Analytics preferred.
• Ability to translate technical data into clear business insights and communicate to non-technical stakeholders.
• Strong data storytelling skills and ability to present data to executives.

Responsibilities

• Lead marketing and business analytics efforts across campaign channels by translating business goals into measurement plans and actionable recommendations.
• Own analysis of site behavior, channel engagement, and campaign effectiveness across the customer journey.
• Build, automate, and maintain dashboards, recurring reports, scorecards, and user guides using analytics tools.
• Define KPI definitions, benchmarks, reporting standards, and business rules for alignment.
• Collaborate with marketing, product, data engineering, and technology teams to gather requirements and translate questions into scalable data solutions.
• Design and governance of tracking strategies, tagging frameworks, and data collection standards.

Skills

R

SQL

Python

AWS

Athena

Tableau

Alteryx

Excel

Education

Bachelor’s degree in Analytics, Finance, Mathematics, Business, Marketing or related field

Tools

Adobe Analytics

Salesforce Marketing Cloud

Job description

SiriusXM is seeking a Manager, Business Insights to lead analytics for marketing campaigns and customer journeys. You will translate business goals into measurement plans, build dashboards, and collaborate with Marketing, Product, BI, Data Engineering, and Technology teams to drive subscriber growth.

The role requires strong SQL, Python, R, Excel, Tableau, and AWS skills, plus experience in tracking implementations and data governance.