Marketing Analytics & Insights Manager

SiriusXM Radio, Inc.; Lewisville (TX); On-site; USD 110,000 - 140,000; Full time

Job summary

SiriusXM Connected Vehicle is seeking a data-driven Manager, Business Insights to lead analytics across campaigns and customer journeys. You will translate business goals into measurable plans, build dashboards, and partner with Marketing, Product, BI, and Data teams to optimize performance.

You will drive tracking strategy, data quality, and reporting standards, delivering timely insights that inform targeting and channel strategy in a fast-paced, matrixed environment.

Qualifications

• Bachelor's degree in Analytics, Finance, Mathematics, Business, Marketing or related field (Master's preferred).
• 5+ years hands-on analytics experience with BI tools and tracking implementations.
• Strong data storytelling and ability to translate technical data for internal clients.

Responsibilities

• Translate business goals into measurement plans and dashboards.
• Analyze site behavior, channel engagement, and campaign effectiveness.
• Build and maintain dashboards, reports, scorecards, and user guides.
• Define KPI definitions, benchmarks, standards, and rules.
• Gather requirements and translate questions into scalable data solutions.
• Govern tracking across digital properties and ensure accurate measurement.
• Deliver timely reporting and audience insights to inform strategy.
• Consolidate data from multiple sources for a holistic view.
• Perform deep-dive analyses using SQL, Python, R, Excel, Tableau, and BI tools.
• Develop scalable self-service analytics capabilities and templates.

Skills

SQL

Python

R

AWS

Tableau

Alteryx

Excel

Education

Bachelor's degree in Analytics/Finance/Mathematics/Business/Marketing

Tools

Adobe Analytics

Salesforce Marketing Cloud

Athena

QuickSuite

Job description

SiriusXM Connected Vehicle is seeking a data-driven Manager, Business Insights to lead analytics across campaigns and customer journeys. You will translate business goals into measurable plans, build dashboards, and partner with Marketing, Product, BI, and Data teams to optimize performance.

You will drive tracking strategy, data quality, and reporting standards, delivering timely insights that inform targeting and channel strategy in a fast-paced, matrixed environment.