Senior Product Manager: Audience Lifecycle & Automation

jobgether; New York (NY); Hybrid; USD 133,000 - 152,000; Full time

Benefits offered by this job

Competitive salary

Healthcare coverage

Financial protection

Retirement savings

Paid time off

Remote work flexibility

Full-time employment

Mission-driven

Inclusive culture

Job summary

Jobgether is seeking a Senior Product Manager for Audience Lifecycle Tools in the United States. You will own the strategy and roadmap for audience lifecycle platforms, turning complex stakeholder needs into scalable, data-driven tools across marketing and editorial teams.

Focus areas include activation tools, newsletter infrastructure, and responsible AI-driven automation to improve engagement, retention, and donation conversion.

Qualifications

• 5+ years of digital product management experience delivering measurable outcomes.
• Experience with enterprise marketing automation platforms and CDPs.
• Ability to translate requirements into user stories and backlogs.
• Experience leading large-scale platform migrations and integrations.
• Strong data-driven decision making and analytics background.
• Systems thinking to unify stakeholder needs into a product architecture.
• Understanding of internal users' workflows and governance.

Responsibilities

• Own product strategy and roadmap for audience lifecycle platforms like Piano.io and Salesforce.
• Develop scalable audience activation tools for self-service workflows.
• Improve audience journeys from discovery to donation conversion and retention.
• Enhance data integration, segmentation, and attribution with analytics teams.
• Advance newsletter infrastructure and editorial collaboration.
• Identify and implement responsible AI solutions to automate workflows.
• Support diversification with targeted segmentation and personalization.
• Create documentation, SOPs, and training for tool adoption.
• Coordinate cross-functional alignment among product, engineering, marketing, editorial, design, and data.

Skills

Product management

Marketing tech

Data analytics

Stakeholder management

Cross-functional collaboration

A/B testing

AI workflows

Tools

Salesforce Marketing Cloud

Piano.io

Braze

Iterable

Segment

Job description

Jobgether is seeking a Senior Product Manager for Audience Lifecycle Tools in the United States. You will own the strategy and roadmap for audience lifecycle platforms, turning complex stakeholder needs into scalable, data-driven tools across marketing and editorial teams.

Focus areas include activation tools, newsletter infrastructure, and responsible AI-driven automation to improve engagement, retention, and donation conversion.