Remote Senior Product Manager, Audience Lifecycle

Digitailor; Washington (District of Columbia); Híbrido; USD 133 000 - 152 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health insurance

Paid time off

Retirement savings plan

Resumo da oferta

NPR is scaling its audience engagement and lifecycle management, seeking a seasoned product leader to own the lifecycle activation tools, enabling AI-enabled, scalable processes across email, content engagement, and donation flows. You will partner with Data, Editorial, Marketing, Design, Engineering and Product to drive measurable outcomes.

The role emphasizes cross-functional leadership, data-driven decision making, and governance of activation tooling within a union-represented environment.

Qualificações

• 5+ years in digital product management for complex platforms.
• Experience with enterprise marketing automation platforms and CDPs.
• Ability to translate cross-department requirements into structured user stories and roadmaps.
• Experience leading tooling migrations, vendor integrations, or enterprise rollouts.
• Strong data analytics, cohort tracking, and AB testing experience.

Responsabilidades

• Lead the product roadmap for NPR's audience lifecycle and martech ecosystem.
• Build and operationalize internal audience activation tools with governance guardrails.
• Design scalable automation rules for the listener journey and donation funnel.
• Collaborate with Data/Analytics to improve CDP segmentation and attribution.
• Drive development for the NPR editorial newsletter platform in coordination with newsroom leadership.
• Evaluate and deploy AI/automation within lifecycle workflows.
• Design personalization and segmentation to engage diverse audiences.
• Create SOPs and train teams for tool adoption.

Conhecimentos

Product management

Enterprise tooling

Data-informed development

Cross-functional leadership

A/B testing

Stakeholder storytelling

Formação académica

Bachelor's degree in CS/IS/Marketing or related field

Ferramentas

Salesforce Marketing Cloud

Piano.io

Braze

Segment

Descrição da oferta de emprego

NPR is scaling its audience engagement and lifecycle management, seeking a seasoned product leader to own the lifecycle activation tools, enabling AI-enabled, scalable processes across email, content engagement, and donation flows. You will partner with Data, Editorial, Marketing, Design, Engineering and Product to drive measurable outcomes.

The role emphasizes cross-functional leadership, data-driven decision making, and governance of activation tooling within a union-represented environment.