Senior Audience Lifecycle Product Manager (Remote)

NPR; Washington (District of Columbia); Remote; USD 133,000 - 152,000; Full time

Job summary

NPR is seeking a Senior Product Manager for Audience Lifecycle Tools to own the lifecycle activation platform and its integration with Piano.io and Salesforce Marketing Cloud. The role emphasizes scalable automation, data-driven measurement, and cross-functional collaboration with Editorial, Marketing, Data, Design, and Engineering.

Remote-permitted with location anchored in Washington, DC, the position focuses on transforming manual campaigns into scalable, AI-supported workflows that improve

Qualifications

• 5+ years of digital product management with complex platforms and measurable outcomes.
• Enterprise marketing automation platforms, CDPs, or audience lifecycle suites experience.
• Translate cross‑functional requirements into structured user stories and roadmaps.
• Lead migrations, vendor integrations, or major tooling rollouts.
• Data-informed product development with analytics, cohorts, and A/B testing.

Responsibilities

• Own product strategy and roadmap for NPR's audience lifecycle tools.
• Build and operationalize internal audience activation tools with governance.
• Design scalable automation rules and cross-divisional collaboration for listener journeys.
• Collaborate with Data/Analytics to improve CDP segmentation and attribution.
• Drive infrastructure for NPR editorial newsletters in alignment with leadership.

Skills

Product Management

Analytics

Stakeholder Mgmt

Technical Migrations

Data-Driven

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud

Piano.io

Braze

Segment

Job description

NPR is seeking a Senior Product Manager for Audience Lifecycle Tools to own the lifecycle activation platform and its integration with Piano.io and Salesforce Marketing Cloud. The role emphasizes scalable automation, data-driven measurement, and cross-functional collaboration with Editorial, Marketing, Data, Design, and Engineering.

Remote-permitted with location anchored in Washington, DC, the position focuses on transforming manual campaigns into scalable, AI-supported workflows that improve