Donor Lifecycle Marketing Lead (Remote)

Jobgether; United States; Remote; USD 88,000 - 94,000; Full time

Benefits offered by this job

Unlimited PTO

Sabbatical after 5 years

401(k) with employer matching

Healthcare coverage (medical, dental,

FSA and dependent care FSA

Job summary

Jobgether is seeking an experienced lifecycle marketing leader to own donor retention and growth strategies. You will design and optimize automated journeys across welcome, onboarding, anniversaries, and win-back programs that significantly boost donor engagement and lifetime value.

You will orchestrate multichannel campaigns across email, SMS, paid media, and direct mail while partnering with revenue ops and agencies to maximize performance.

Qualifications

• 4–6 years of lifecycle/retention marketing, CRM, or digital fundraising experience.
• Hands-on experience running campaigns across multiple channels (email, SMS, paid media, direct mail).
• Proven ability to build and optimize automated marketing journeys in major platforms.
• Strong analytics for segmentation, performance analysis, and data-driven decisions.
• Excellent writing and communication to craft persuasive donor messaging.

Responsibilities

• Own donor retention, upgrade strategies and lifetime value improvements.
• Build automated lifecycle journeys: welcome sequences, onboarding, anniversaries, milestones, updates, lapses, win-back.
• Plan multichannel campaigns across email, SMS, paid media, and direct mail.
• Develop upgrade initiatives to grow monthly recurring giving and mid-level gifts.
• Collaborate with revenue ops on segmentation and reporting for retention and attribution.
• Partner with agencies to test creative and optimize performance.
• Coordinate with direct mail to support recurring donors and long-term engagement.
• Manage testing roadmap for subject lines, amounts, timing, and channel mix.

Skills

Lifecycle marketing

CRM

Multichannel campaigns

Analytical skills

Writing & communication

Project management

Donor engagement

Tools

Salesforce Marketing Cloud

Iterable

Marketo

Klaviyo

HubSpot

Job description

Jobgether is seeking an experienced lifecycle marketing leader to own donor retention and growth strategies. You will design and optimize automated journeys across welcome, onboarding, anniversaries, and win-back programs that significantly boost donor engagement and lifetime value.

You will orchestrate multichannel campaigns across email, SMS, paid media, and direct mail while partnering with revenue ops and agencies to maximize performance.