Remote Senior Product Manager, Audience Lifecycle & MarTech

National Public Radio; Washington (District of Columbia); Hybrid; USD 133,000 - 152,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Retirement savings plan

Job summary

NPR is seeking a Senior Product Manager, Audience Lifecycle Tools, to own the lifecycle activation platform and drive scalable, data-driven engagement across email, donations, and retention.

You will partner with Data, Editorial, Marketing, Design, Engineering and Product to replace manual campaigns with AI-enabled workflows and optimize the full listener journey.

This remote-permitted role in the United States offers NPR benefits and a competitive compensation package.

Qualifications

• 3+ years of digital product management for complex platforms.
• Experience with enterprise marketing automation, CDPs, or lifecycle suites.
• Ability to translate cross-departmental requirements into structured user stories and roadmaps.
• Proven track record leading technical software migrations, vendor integrations, or enterprise tooling rollouts.
• Strong background in data-informed product development, including analytics, cohort tracking, and A/B testing.

Responsibilities

• Lead product strategy and roadmap for NPR's audience lifecycle and martech ecosystem.
• Build, configure, and operationalize internal-facing audience activation tools.
• Design scalable automation rules to enhance the listener journey—from discovery to donation.
• Collaborate on data integration, CDP segmentation, and attribution modeling.
• Develop infrastructure for published newsletters and related tooling.
• Evaluate and deploy AI-enabled automation within lifecycle workflows.
• Design personalization and segmentation workflows to engage diverse audiences.
• Document SOPs and enable cross-department adoption of activation tools.

Skills

Digital product management

Marketing automation

Customer data platforms

Cohort tracking

A/B testing

Education

Bachelor’s degree or equivalent

Tools

Salesforce Marketing Cloud

Piano.io

Braze

Segment

Job description

NPR is seeking a Senior Product Manager, Audience Lifecycle Tools, to own the lifecycle activation platform and drive scalable, data-driven engagement across email, donations, and retention.

You will partner with Data, Editorial, Marketing, Design, Engineering and Product to replace manual campaigns with AI-enabled workflows and optimize the full listener journey.

This remote-permitted role in the United States offers NPR benefits and a competitive compensation package.