Senior Product Manager – Audience Lifecycle (Remote)

RadioJobs; Washington (District of Columbia); Hybrid; USD 133,000 - 152,000; Full time

Job summary

NPR is seeking a Senior Product Manager to own the audience lifecycle and martech roadmap, partnering with Data, Editorial, Marketing, Design, Engineering, and Product teams to implement scalable, AI-enabled processes. This role centers on activation tools, email acquisition, engagement, and donation conversion within a data-driven, cross-platform environment.

The position is remote-permitted and based out of Washington, DC, with hybrid options and travel as needed.

Qualifications

• Bachelor's degree or equivalent practical work experience in a relevant field.
• Experience translating cross-departmental requirements into structured user stories, specs, and roadmaps.
• Experience with enterprise marketing automation platforms and CDPs.
• Track record leading migrations, integrations, or tooling rollouts.
• Data-informed product development with digital analytics, cohort tracking, and A/B testing.

Responsibilities

• Lead the product roadmap for NPR's audience lifecycle and martech ecosystem, translating requirements into prioritized backlogs.
• Build, configure, and operationalize internal audience activation tools with self-serve processes and governance.
• Design scalable automation rules to optimize the listener journey from discovery to donation.
• Collaborate with Data and Analytics to enhance CDP segmentation and attribution modeling.
• Drive development and enhancements for the NPR newsletter infrastructure in coordination with newsroom leadership.
• Evaluate and deploy AI and automation to improve lifecycle workflows and reduce manual work.
• Support audience diversification with personalized segmentation across digital touchpoints.
• Author product docs and establish governance practices for activation tools.

Skills

Systems Thinking

Internal Tool & Platform Enablement

Data Literacy & Attribution

Cross-Functional Influence

Iterative Problem Solving

Education

Bachelor's degree in Computer Science, Information Systems, Marketing, or related field

Tools

Salesforce Marketing Cloud

Piano.io

Braze

Segment

Job description

NPR is seeking a Senior Product Manager to own the audience lifecycle and martech roadmap, partnering with Data, Editorial, Marketing, Design, Engineering, and Product teams to implement scalable, AI-enabled processes. This role centers on activation tools, email acquisition, engagement, and donation conversion within a data-driven, cross-platform environment.

The position is remote-permitted and based out of Washington, DC, with hybrid options and travel as needed.