Senior Product Manager - AI-Powered Marketing Platform (Remote)

Upstart; United States; Remote; USD 162,000 - 225,000; Full time

Benefits offered by this job

401k match

Employee Stock Purchase Plan (ESPP)

Health coverage

HSA (US)

Life insurance

Paid time off

Parental leave

EAP

Job summary

Upstart is an AI-powered lending marketplace reinventing access to credit in the United States and Canada, with a digital-first culture that supports remote work.

Senior Product Manager, Marketing Platform, will shape the roadmap and execution for tools that enable marketers to predict audience response, coordinate channels, and launch campaigns faster, leveraging AI and data from integrations.

Qualifications

• 6+ years of product management experience leading internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
• Ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and other cross-functional partners.
• Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
• Strong communication and relationship-building skills, with the ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.

Responsibilities

• Manage the Marketing Platform roadmap. Translate the platform vision and immediate-term channel needs into prioritized investments that improve how Upstart identifies, reaches, and converts prospective borrowers.
• Make campaign execution faster and more self-service. Understand how marketers work, identify bottlenecks, and build tools and integrations that reduce manual handoffs and dependence on technical teams.
• Build predictive and AI-assisted capabilities. Partner with Engineering, Analytics, and Machine Learning to predict customer response and help marketers select audiences, recommend creative, and determine when and how to reach customers.
• Unlock the value of existing technology and data. Connect and extend our third-party integrations, vendors, and data sources to improve targeting, automate workflows, and get more from capabilities we already have.
• Improve measurement and deliver profitable growth. Strengthen attribution, reporting reliability, and visibility into cross-channel costs and incrementality.

Skills

Product management

Platform ownership

Integrations

Cross-functional collaboration

Success metrics

Data-driven prioritization

Stakeholder management

Communication

Job description

Upstart is an AI-powered lending marketplace reinventing access to credit in the United States and Canada, with a digital-first culture that supports remote work.

Senior Product Manager, Marketing Platform, will shape the roadmap and execution for tools that enable marketers to predict audience response, coordinate channels, and launch campaigns faster, leveraging AI and data from integrations.