Senior Product Manager, Marketing Platform

Upstart; United States; Remote; USD 162,000 - 225,000; Full time

Benefits offered by this job

401k match

Employee Stock Purchase Plan (ESPP)

Health coverage

HSA (US)

Life insurance

Paid time off

Parental leave

EAP

Job summary

Upstart is an AI-powered lending marketplace reinventing access to credit in the United States and Canada, with a digital-first culture that supports remote work.

Senior Product Manager, Marketing Platform, will shape the roadmap and execution for tools that enable marketers to predict audience response, coordinate channels, and launch campaigns faster, leveraging AI and data from integrations.

Qualifications

• 6+ years of product management experience leading internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
• Ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and other cross-functional partners.
• Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
• Strong communication and relationship-building skills, with the ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.

Responsibilities

• Manage the Marketing Platform roadmap. Translate the platform vision and immediate-term channel needs into prioritized investments that improve how Upstart identifies, reaches, and converts prospective borrowers.
• Make campaign execution faster and more self-service. Understand how marketers work, identify bottlenecks, and build tools and integrations that reduce manual handoffs and dependence on technical teams.
• Build predictive and AI-assisted capabilities. Partner with Engineering, Analytics, and Machine Learning to predict customer response and help marketers select audiences, recommend creative, and determine when and how to reach customers.
• Unlock the value of existing technology and data. Connect and extend our third-party integrations, vendors, and data sources to improve targeting, automate workflows, and get more from capabilities we already have.
• Improve measurement and deliver profitable growth. Strengthen attribution, reporting reliability, and visibility into cross-channel costs and incrementality.

Skills

Product management

Platform ownership

Integrations

Cross-functional collaboration

Success metrics

Data-driven prioritization

Stakeholder management

Communication

Job description

About Upstart

At Upstart, we’re united by a mission that matters: to radically reduce the cost and complexity of borrowing for all Americans. Every day, we bring creativity, experimentation, and advanced AI to reshape access to credit, helping millions move forward financially with clarity and confidence.

As the leading AI lending marketplace, we partner with banks and credit unions to expand access to affordable credit through technology that’s both radically intelligent and deeply human. Our platform runs over one million predictions per borrower using more than 3,000 signals, powering smarter, fairer decisions for millions of customers. But the numbers only hint at the impact. Every idea, every voice, and every contribution moves us closer to a world where credit never stands between people and their financial progress.

We’re proudly digital-first, giving most Upstarters the flexibility to do their best work from wherever they thrive, alongside teammates across 80+ cities in the US and Canada. Digital-first doesn’t mean distant. We’re intentional about in-person connection through team onsites, planning sessions, and moments that spark creativity and trust. And whether you choose to work primarily from home or collaborate in-person from one of our offices in Columbus, Austin, the Bay Area, or New York City, you’ll have the support to work in the way that works best for you.

If you’re energized by tackling meaningful problems, excited to innovate with purpose, and motivated by work that truly matters, we’d love to hear from you.

The Team:

Upstart’s Marketing Platform team builds the tools, integrations, and measurement capabilities behind our owned and paid marketing channels: Lifecycle (email, push, and SMS), Digital, Direct Mail, and Affiliate Partnerships. Our goal is to increase borrower originations while keeping customer acquisition costs low.

As a Senior Product Manager, Marketing Platform, you will build capabilities that fundamentally change how Upstart captures and converts borrower demand. You’ll partner with the Marketing Platform team to shape this vision and own the roadmap and execution – using technology and AI to help marketers predict customer response, coordinate audiences and channels where it improves results, and launch campaigns faster. You’ll unlock more value from our existing third‑party integrations, vendors, and data sources while addressing immediate channel needs, connecting today’s investments to a more effective marketing platform.

How you’ll make an impact

• Manage the Marketing Platform roadmap.Translate the platform vision and immediate‑term channel needs into prioritized investments that improve how Upstart identifies, reaches, and converts prospective borrowers.
• Make campaign execution faster and more self‑service. Understand how marketers work, identify bottlenecks, and build tools and integrations that reduce manual handoffs and dependence on technical teams.
• Build predictive and AI‑assisted capabilities. Partner with Engineering, Analytics, and Machine Learning to predict customer response and help marketers select audiences, recommend creative, and determine when and how to reach customers.
• Unlock the value of existing technology and data. Connect and extend our third‑party integrations, vendors, and data sources to improve targeting, automate workflows, and get more from capabilities we already have.
• Improve measurement and deliver profitable growth. Strengthen attribution, reporting reliability, and visibility into cross‑channel acquisition costs and incrementality. Prioritize and evaluate investments by their contribution to new borrower originations, acquisition efficiency, and campaign execution speed, while balancing reliability, scalability, and compliance.

Minimum Qualifications

• 6+ years of product management experience, including ownership of internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
• Demonstrated ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and other cross‑functional partners.
• Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
• Strong communication and relationship‑building skills, with the ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.

Preferred Qualifications

• Experience building marketing technology for one or more of the following: Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships.
• Experience with audience management, campaign automation, attribution, or incrementality measurement.
• Experience connecting systems and workflows across marketing channels.
• Experience applying AI or machine learning to workflows or business decisions.
• Experience balancing speed, compliance, and scalability in financial services or another regulated industry.

Position location

This role is available in the following locations: Remote

Time zone requirements

The team operates on the East/West coast time zones.

[OPTIONAL] In‑Office requirements.

You will be required to work from the {insert location} office x days per week/month.

Travel requirements

As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in‑person collaborating via regular onsites. The in‑person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Base Salary Range

$162,100—$224,500 USD

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

Canada | Remote - Anticipated Base Salary Range

$153,000—$190,000 CAD

What you'll love

At Upstart, our benefits for full‑time employees are designed to support your health, financial well‑being, family, and personal growth. Here’s what you can expect:

• Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly
• Retirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)
• Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)
• Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.
• Health Savings Account contributions from Upstart for eligible plans (US only)
• Income protection benefits, including life insurance and disability coverage for added financial security
• Paid time off, sick leave, and company holidays, in line with local requirements
• Paid family and parental leave to support caregiving and major life moments (duration varies by country)
• Family‑centered benefits to support fertility, parenthood, and caregiving needs
• Employee Assistance Program (EAP) offering mental health support and life‑centered resources
• Financial wellness resources, including access to financial planning tools and a financial concierge service (US Only)
• Annual wellness allowance to support your physical and emotional well‑being and personal development, based on what matters most to you
• Annual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work from
• Connection and community through team events, all‑company updates, and employee resource groups (ERGs)
• Onsite perks, including catered lunches and fully stocked micro‑kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City

For roles based in Canada, please note that we are not currently able to hire in Quebec.

Upstart is a proud Equal Opportunity Employer. Just as we are dedicated to improving access to affordable credit for all, we are committed to inclusive and fair hiring practices.

If you require reasonable accommodation in completing an application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please email [e-mail]

https://www.upstart.com/candidate_privacy_policy