Senior Product Manager (AdTech)

toogeza; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Autonomy & ownership

Direct collaboration with leadership

AI-native environment

PTO

Sick leave

Company holidays

Course reimbursement

Job summary

Equals 5, a US-based Healthcare AdTech company, is seeking a Product Manager to own the roadmap and drive integrations with major advertising platforms. You will lead a small team, translate business needs into specs, and partner with engineers, QA, and a Tech Lead to ship scalable solutions.

You will work in a remote, flexible environment with direct exposure to company leadership and a focus on automation, AI-assisted workflows, and data-driven decision making.

Qualifications

• Minimum 3 years of Product Management with ownership of technical products.
• Practical understanding of digital advertising platforms, campaigns, audience targeting, and attribution.
• Experience leading software development teams and working with Agile/Scrum, backlog management, and documentation.
• Hands-on experience integrating AI tools into daily workflows to improve efficiency and automate tasks.

Responsibilities

• Own the product roadmap and develop integrations with major advertising platforms (Meta, LinkedIn, TikTok, etc.).
• Drive launches of new channel integrations and improve existing ones for automation, data sync, accuracy, and scalability.
• Translate business requirements into clear product specs, user stories, and priorities.
• Lead delivery for a team of up to 5 specialists, collaborating with engineers, QA, and a Tech Lead.
• Manage backlog, sprint planning, product documents, and delivery processes.
• Proactively research advertising technologies, identify opportunities, and propose improvements based on industry trends.
• Leverage AI agents to streamline research, documentation, analysis, and development workflows.

Skills

Product management

Agile/Scrum

AdTech

APIs

AI tools

Team leadership

English (B2+)

Ukrainian (Fluent)

Job description

We are toogeza , a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Company: Equals 5

Location: Remote (Ukraine / Europe)

Employment: Full-time, B2B

About Equals 5

Equals 5 is a US-based Healthcare AdTech company developing an All-in-One advertising platform that helps pharmaceutical brands reach specific healthcare professionals through precise targeting, intelligent data solutions, and advanced campaign analytics. Our technology connects healthcare marketing with major digital advertising channels, enabling automated campaign management, accurate audience targeting, and performance measurement.

What You’ll Do

• Own the product roadmap and development of integrations with major advertising platforms, including Meta, LinkedIn, TikTok, and others.
• Drive the launch of new advertising channel integrations and improve existing ones, focusing on campaign automation, data synchronization, accuracy, and scalability.
• Translate business requirements into clear product specifications, user stories, and development priorities.
• Lead product delivery for a dedicated team of up to 5 specialists, working closely with engineers, QA, and a Tech Lead.
• Manage backlog prioritization, sprint planning, product documentation, and delivery processes.
• Proactively research advertising technologies, identify new opportunities, and propose product improvements based on industry insights.
• Actively leverage AI tools to streamline research, documentation, analysis, and product development workflows.

What We’re Looking For

• Strong Product Management experience (3 years minimum), with a proven track record of independently owning technical products and roadmaps.
• Practical understanding of digital advertising platforms, including ad accounts, campaign setup, audience targeting, performance metrics, and attribution.
• Experience working in AdTech, MarTech, or closely with Media Buying / User Acquisition teams.
• Solid understanding of APIs, third-party integrations, data synchronization, and advertising platform capabilities and limitations.
• Experience managing software development teams and working with Agile/Scrum, backlog management, and product documentation.
• Hands‑on experience integrating AI tools (Claude, Claude Code, ChatGPT, or similar) into daily workflows to improve efficiency and automate routine tasks.
• Strong analytical thinking, ownership, proactive mindset, and ability to make independent product decisions.
• Experience with AI agents and advanced automation workflows.
• English: B2+ | Ukrainian: Fluent.

Nice to Have

• Experience with programmatic advertising (DSPs, SSPs, ad exchanges).
• Background in Healthcare AdTech, pharmaceutical marketing, or regulated industries.

What We Offer

• Competitive compensation with EU-east competitive salary.
• Fully remote work with a flexible schedule.
• High autonomy and ownership of a core product area.
• Direct collaboration with the company leadership, and founders.
• AI-native environment with a strong focus on innovation and automation.
• 18 days of paid time off (PTO).
• 10 days of sick leave.
• 11 US national holidays.
• 50% reimbursement for job-related courses.