Product Manager, AppLab

Spalah; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote option

Hybrid/work flexibility

Career development opportunities

Medical insurance

Team events

Job summary

AppLab is seeking a Product Manager to own mobile and web product development in the utilities niche (budget management). You will lead end-to-end delivery, test hypotheses, and drive growth while aligning user needs with business goals.

The role offers clear path to leadership and an opportunity to build a high-performing team. You will collaborate with marketing, design, and engineering to optimize funnels, run experiments, and deliver measurable improvements.

Qualifications

• 1.5+ years of experience as a Product Manager (B2C, Web and Mobile apps).
• Strong analytical skills with product metrics and analytics tools (Tableau).
• Solid background in A/B testing, user research and competitive market analysis.
• Proven track record of effective collaboration with product and engineering teams.
• English level: Upper-Intermediate (B2+) or higher.

Responsibilities

• driving end-to-end development and feature delivery for Web & Mobile funnels, ensuring continuous optimization and performance improvement
• formulating Value Proposition improvements and generating growth hypotheses for our web and app funnels, aligning user needs with strategic business goals
• prioritizing and implementing growth initiatives that directly impact key product metrics while identifying effective growth hacks
• conducting deep competitive analysis and market research to identify new growth opportunities and strengthen marketing strategies
• collaborating closely with marketing and product teams to execute strategic initiatives

Skills

Product management

Analytics

A/B testing

User research

Team collaboration

English (B2+)

Tools

Tableau

Job description

EU, Ukraine: remotely or from Kyiv/Lviv offices

Full time

AboutSpalah

Ukrainian venture builder that connects ambitious tech businesses with the international stage, fostering an ecosystem for rapid growth. We unite visionary founders and diverse talent to create companies that drive global progress. Our AdTech direction is definitely one of the largest in Eastern Europe and has already grown into an established holding. We launch startups in the AdTech and B2C subscription app sectors and scale them globally.

Our Mobile direction was launched less than a year ago and is already demonstrating consistent growth.

Our portfolio includes over 15 projects across AdTech and Mobile apps. But while we've grown into a sizable company, we still preserve the energy and speed of a fast-paced, entrepreneurial environment.

Here are a couple of our publications to help you better understand our approach and perspective.

We are on social media:

LinkedIn Instagram

We are now expanding our Mobile business direction - Applab. The team is busy with testing ideas, building next-gen health, wellness & productivity apps for users worldwide to live better.

Take a look at some of the team`s recent wins:

• launched a web funnel and a mobile product from scratch in 2 weeks;
• reduced CAC by 50% by optimizing acquisition (Meta), creatives, and web funnels;
• scaled the product 3x within Q5;
• scale the new product in the budget management niche x3.

And we have some serious milestones ahead.

Meet your potential lead - Liza, CEO at AppLab Liza has 6+ years of experience in marketing/growth management. In less than a year with the team, she grew into a Head role and tested dozens of mobile product hypotheses, picking the most promising ones based on metrics. She has worked at leading mobile publishers previously, had a successful entrepreneurial background, and now drives the team’s performance at AppLab.

We are inviting you to join the team as a first Product Manager. You are going to work on mobile and web product in the utilities niche (budget management) where within a short timeframe, the unit economics lined up and the app transitioned from an MVP to a full-fledged product, and now it needs further improvements. Moreover, you’ll have a clear path to grow as a Lead and gather your own high-performing team.

What you will be doing:

• driving end-to-end development and feature delivery for Web & Mobile funnels, ensuring continuous optimization and performance improvement;
• formulating Value Proposition improvements and generating growth hypotheses for our web and app funnels, aligning user needs with strategic business goals;
• prioritizing and implementing growth initiatives that directly impact key product metrics while identifying effective growth hacks;
• conducting deep competitive analysis and market research to identify new growth opportunities and strengthen marketing strategies;
• collaborating closely with marketing and product teams to execute strategic initiatives.

Your background:

• 1.5+ years of experience as a Product Manager (B2C, Web and Mobile apps);
• strong analytical skills: hands-on experience with key product metrics and analytics tools (Tableau), alongside a proven ability to form hypotheses and validate them through structured experimentation;
• solid background in A/B testing, user research and competitive market analysis;
• proven track record of effective collaboration with product and engineering teams;
• English level: Upper-Intermediate (B2+) or higher.

What we offer you:

• flexibility and freedom: choose fully remote, hybrid, or office-based work yourself;
• strong team: work alongside some of the industry’s top talent;
• unlimited growth: grow in multiple directions, get freedom to launch your own product;
• career development: take courses, attend top-notch conferences, explore digital library for nonstop growth;
• health support: get medical insurance, paid vacation and sick leaves, and access to a corporate psychologist;
• fun and culture: enjoy off site parties, team-buildings, sport events, and corporate gifts.

Thanks for your time!

Let`s bring things to the next level?