Product Manager (AdTech)

Toogeza; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO 18 days

Sick leave 10 days

US holidays 11

Course reimbursement 50%

Fully remote

Flexible schedule

Direct leadership collaboration

Job summary

Equals 5, a US-based healthcare AdTech company, is seeking a Senior Product Manager to own integrations with major ad platforms. You will lead a small team, translate business needs into specs, and drive roadmap with AI-enabled workflows.

You will collaborate directly with company leadership, work fully remotely with flexible hours, and influence product strategy across EU-east compensation contexts. Experience in AdTech and regulated industries is valued.

Qualifications

• 3+ years of product management experience owning technical products and roadmaps.
• Hands-on with digital advertising platforms, campaigns, and attribution.
• Experience with AdTech/MarTech or media buying.
• Experience integrating AI tools into workflows to improve efficiency.
• Experience leading software teams with Agile/Scrum and backlog management.

Responsibilities

• Own the product roadmap and integrations with major advertising platforms (Meta, LinkedIn, TikTok, etc.).
• Drive launches of new channel integrations; improve automation, data sync, accuracy, and scalability.
• Translate business requirements into clear specs, user stories, and priorities.
• Lead delivery for a team of up to 5 specialists with engineers, QA, and Tech Lead.
• Manage backlog prioritization, sprint planning, and product documentation.
• Research ad tech trends, identify opportunities, and propose improvements; leverage AI tools in workflows.

Skills

Product Management

AdTech

AI tools

Agile/Scrum

APIs

Team leadership

Tools

APIs

Job description

Описание:

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones. Company: Equals 5 Location: Remote (Ukraine / Europe) Employment: Full-time, B2B Equals 5 is a US-based Healthcare AdTech company developing an All-in-One advertising platform that helps pharmaceutical brands reach specific healthcare professionals through precise targeting, intelligent data solutions, and advanced campaign analytics. Our technology connects healthcare marketing with major digital advertising channels, enabling automated campaign management, accurate audience targeting, and performance measurement. We are looking for a Senior Product Manager to take ownership of our advertising channel integrations, combining strong product management expertise with a deep understanding of the digital advertising ecosystem.

Задачи:

• Own the product roadmap and development of integrations with major advertising platforms, including Meta, LinkedIn, TikTok, and others.
• Drive the launch of new advertising channel integrations and improve existing ones, focusing on campaign automation, data synchronization, accuracy, and scalability.
• Translate business requirements into clear product specifications, user stories, and development priorities.
• Lead product delivery for a dedicated team of up to 5 specialists, working closely with engineers, QA, and a Tech Lead.
• Manage backlog prioritization, sprint planning, product documentation, and delivery processes.
• Proactively research advertising technologies, identify new opportunities, and propose product improvements based on industry insights.
• Actively leverage AI tools to streamline research, documentation, analysis, and product development workflows.

Требования:

• Strong Product Management experience (3 years minimum), with a proven track record of independently owning technical products and roadmaps.
• Practical understanding of digital advertising platforms, including ad accounts, campaign setup, audience targeting, performance metrics, and attribution.
• Experience working in AdTech, MarTech, or closely with Media Buying / User Acquisition teams.
• Solid understanding of APIs, third-party integrations, data synchronization, and advertising platform capabilities and limitations.
• Experience managing software development teams and working with Agile/Scrum, backlog management, and product documentation.
• Hands-on experience integrating AI tools (Claude, Claude Code, ChatGPT, or similar) into daily workflows to improve efficiency and automate routine tasks.
• Strong analytical thinking, ownership, proactive mindset, and ability to make independent product decisions.
• Experience with AI agents and advanced automation workflows.
• English: B2+ | Ukrainian: Fluent.
• Experience with programmatic advertising (DSPs, SSPs, ad exchanges).
• Background in Healthcare AdTech, pharmaceutical marketing, or regulated industries.

Условия:

• Competitive compensation with EU-east competitive salary.
• Fully remote work with a flexible schedule.
• High autonomy and ownership of a core product area.
• Direct collaboration with the company leadership, and founders.
• AI-native environment with a strong focus on innovation and automation.
• 18 days of paid time off (PTO).
• 10 days of sick leave.
• 11 US national holidays.
• 50% reimbursement for job-related courses.