Senior Product Manager

BTL Industries; Marlborough (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

BTL Industries is seeking a Senior Product Manager to own the commercial success and growth of an assigned product category across the United States and Canada. You will partner with Sales, Marketing, Clinical Affairs, Regulatory, Operations, Service, physicians, and KOLs to drive adoption and business results, leading cross-functional initiatives and supporting the Director of Product Management.

You will lead launches, develop positioning, messaging, pricing support, and adoption strategies,

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences, Healthcare, Biomedical Engineering, or related field.
• 6-8+ years of Product Management, Product Marketing, Commercial Strategy, or related experience.
• Experience leading commercialization initiatives, product launches, and market development programs.
• Strong business, analytical, communication, presentation, and project management skills.
• Ability to lead complex cross-functional initiatives and influence stakeholders without direct authority.
• Willingness to travel for conferences, customer meetings, training events, and field support activities.
• This role will be full-time onsite for 6 months transitioning into hybrid model.

Responsibilities

• Own the performance, growth, and market adoption of assigned products and therapies.
• Develop and execute annual business plans, commercialization strategies, and growth initiatives.
• Identify opportunities for market expansion, specialty development, customer adoption, and competitive differentiation.
• Monitor business performance, customer feedback, market trends, and competitive activity.
• Lead major product launches, product enhancements, clinical initiatives, and commercial programs.
• Develop product positioning, messaging, value propositions, and adoption strategies.
• Support pricing strategies, customer engagement programs, and sales enablement initiatives.
• Track performance metrics and recommend actions to improve business results.
• Lead cross-functional teams to execute strategic product initiatives.
• Partner with Sales, Marketing, Clinical Affairs, Regulatory, Operations, and Service to ensure successful execution.
• Support organizational readiness through training, communication, and launch planning.
• Serve as a key decision-maker and escalation point for product-related initiatives.
• Build relationships with physicians, KOLs, customers, and industry stakeholders.
• Support clinical studies, publications, claims development, and evidence-generation activities.
• Represent the product category at conferences, advisory boards, customer meetings, and educational programs.

Skills

Cross-functional leadership

Strategic thinking

Communication skills

Stakeholder influence

Education

Bachelor's degree in Business, Marketing, Life Sciences, Healthcare, Biomedical Engineering, or related field

Job description

The Senior Product Manager is responsible for the commercial success, growth, and strategic execution of an assigned product category across the United States and Canada. This role serves as the primary owner of product strategy and execution within their category, partnering with Sales, Marketing, Clinical Affairs, Regulatory, Operations, Service, physicians, and Key Opinion Leaders (KOLs) to drive market adoption, identify growth opportunities, and achieve business objectives. The Senior Product Manager leads major cross-functional initiatives and serves as the product category expert while supporting the Director of Product Management in executing portfolio strategies.

Key Responsibilities:

Product Category Leadership

• Own the performance, growth, and market adoption of assigned products and therapies.
• Develop and execute annual business plans, commercialization strategies, and growth initiatives.
• Identify opportunities for market expansion, specialty development, customer adoption, and competitive differentiation.
• Monitor business performance, customer feedback, market trends, and competitive activity.

Commercialization & Market Development

• Lead major product launches, product enhancements, clinical initiatives, and commercial programs.
• Develop product positioning, messaging, value propositions, and adoption strategies.
• Support pricing strategies, customer engagement programs, and sales enablement initiatives.
• Track performance metrics and recommend actions to improve business results.

Cross-Functional Leadership

• Lead cross-functional teams to execute strategic product initiatives.
• Partner with Sales, Marketing, Clinical Affairs, Regulatory, Operations, and Service to ensure successful execution.
• Support organizational readiness through training, communication, and launch planning.
• Serve as a key decision-maker and escalation point for product-related initiatives.

Clinical & Customer Engagement

• Build relationships with physicians, KOLs, customers, and industry stakeholders.
• Support clinical studies, publications, claims development, and evidence-generation activities.
• Represent the product category at conferences, advisory boards, customer meetings, and educational programs.

Required Qualifications:

• Bachelor's degree in Business, Marketing, Life Sciences, Healthcare, Biomedical Engineering, or related field.
• 6-8+ years of Product Management, Product Marketing, Commercial Strategy, or related experience.
• Experience leading commercialization initiatives, product launches, and market development programs.
• Strong business, analytical, communication, presentation, and project management skills.
• Ability to lead complex cross-functional initiatives and influence stakeholders without direct authority.
• Willingness to travel for conferences, customer meetings, training events, and field support activities.
• This role will be full-time onsite for 6 months transitioning into hybrid model.

Preferred Qualifications:

• MBA or Master's degree.
• Experience working with physicians, KOLs, and clinical stakeholders.
• Experience supporting clinical studies, publications, and portfolio growth initiatives.