Associate Product Manager - 1477

SP Associates; Fayetteville (GA); On-site; USD 75,000 - 110,000; Full time

Job summary

SP Associates is seeking an experienced Associate Product Manager to support growth of a healthcare and medical device product portfolio. You will help with product strategy, market research, launches, and lifecycle management, using data and VOC to drive revenue and adoption.

The role collaborates with Marketing, Sales, Product Development, Operations, Clinical, Quality, and Regulatory teams. Travel about 20-30% domestically.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Life Sciences, Healthcare, or related field.
• MBA or advanced degree preferred.
• 2-3 years of experience in product management, product marketing, brand management, or a related business function.
• Demonstrated experience supporting product launches and commercialization.
• Strong project management and timeline development skills.
• Experience with financial analysis, forecasting, pricing, or business modeling.
• Strong customer-facing and presentation skills.
• Ability to communicate effectively with technical, clinical, commercial, and non-technical audiences.
• Proficiency with Microsoft Office, particularly Excel, PowerPoint, Outlook, and Word.

Responsibilities

• Market Research & Analysis: research trends, needs, competition, and industry developments.
• Product Planning & Management: manage product lifecycles and pricing strategies.
• Product Marketing: develop campaigns, materials, and training for sales teams.
• Cross-Functional Collaboration: align with Sales, Marketing, Development, Quality, and Operations.
• Compliance & Quality: follow FDA/ISO requirements and maintain documentation.

Skills

Product management

Market analysis

Project management

Financial analysis

Customer-facing

Presentation skills

MS Office

Education

Bachelor's degree

MBA

Tools

CRM systems

Microsoft Office (Excel, PowerPoint, Outlook, Word)

Job description

We are seeking an experienced and highly motivatedAssociate Product Managerto support the growth and development of a specialized healthcare and medical device product portfolio.

The Associate Product Manager will supportproduct strategy, product marketing, market research, product launches, competitive analysis, and product lifecycle management. This position will use market data, customer insights, and business analytics to develop recommendations that support revenue growth, customer adoption, and overall product performance.

The role will collaborate closely withMarketing, Sales, Product Development, Operations, Clinical, Quality, and other cross-functional teamsto develop and execute product strategies and successful go-to-market initiatives.

The ideal candidate is analytical, commercially minded, organized, and comfortable working with both internal teams and external healthcare customers.

Travel:Approximately 20-30% domestic travel may be required.

Key Responsibilities

Market Research & Analysis

• Research and analyzemarket trends, customer needs, competitive activity, industry developments, and clinical information.
• Identify market opportunities and recommend strategies for product growth and development.
• Conductcompetitive analysisto understand market positioning and opportunities.
• Collect and analyzeVoice of Customer (VOC)feedback to identify product challenges and opportunities.
• Support market research initiatives related to new products, product enhancements, and positioning.
• Prepare recurring dashboards and reports covering key product and business metrics.
• Translate market and sales data into actionable recommendations for leadership.
• Monitor market penetration, customer adoption, product performance, and growth opportunities.

Product Planning & Management

• Support the management of assignedhealthcare and medical device product linesthroughout the product lifecycle.
• Serve as a product and market resource for assigned product categories and competitive offerings.
• Develop and manage project timelines fornew product development and product launches.
• Collaborate with Marketing, Sales, Operations, and Finance to supportpricing strategy and forecasting.
• Work with Product Development, Quality, Regulatory, and Operations teams on product planning and commercialization.
• Coordinate the development of product-related marketing and sales materials.
• Manage cross-functional projects, timelines, priorities, and deliverables.
• Support customer research and product feedback initiatives.
• Monitor product performance and identify opportunities for optimization, growth, and cost improvement.
• Assist withproduct lifecycle management, including product enhancements, positioning, and portfolio planning.
• Support leadership withgo-to-market strategy, sales forecasting, business planning, and product strategy.
• Assist with developing productvalue propositions, positioning, messaging, and launch strategies.
• Collaborate with Customer Service and Operations to address specialized customer and product requirements.

Product Marketing

• Develop and supportproduct marketing plans and campaignsdesigned to increase product awareness, adoption, and demand.
• Partner with Marketing Communications, Sales Training, Clinical Education, and Creative teams to develop sales tools and educational materials.
• Develop and deliverproduct training and presentationsfor sales teams and other internal audiences.
• Participate in customer meetings, field visits, product demonstrations, and healthcare presentations.
• Build and maintain relationships with customers, clinicians, healthcare professionals, and other industry stakeholders.
• Supporttrade shows, conferences, educational events, customer meetings, and industry programs.
• Assist with identifying key customers, industry experts, andKey Opinion Leaders (KOLs)who can support product adoption.
• Ensure consistent product messaging across marketing, sales, educational, and customer-facing materials.

Cross-Functional Collaboration

• Work collaboratively withSales, Marketing, Product Development, Clinical, Quality, Regulatory, Operations, and Customer Serviceteams.
• Communicate project status, business insights, risks, opportunities, and recommendations to leadership.
• Coordinate activities across multiple teams to ensure successful product development and commercialization.
• Maintain positive relationships with internal and external stakeholders.
• Respond promptly and professionally to business communications and requests.

Compliance & Quality

• Follow applicable company policies, procedures, quality requirements, andhealthcare and medical device regulations.
• Support compliance with applicableFDA, ISO, and industry requirements.
• Maintain accurate project documentation and records.
• Follow established procedures and work instructions.
• Ensure product marketing and commercialization activities meet applicable regulatory and quality requirements.
• Perform additional responsibilities as assigned.

Qualifications:

• Bachelor's degree inMarketing, Business, Engineering, Life Sciences, Healthcare, or a related fieldrequired.
• MBA or advanced degree preferred.
• 2-3 years of experience inproduct management, product marketing, brand management, marketing, or a related business function.
• Demonstrated experience supportingproduct launches and commercialization.
• Strong project management and timeline development skills.
• Experience withfinancial analysis, forecasting, pricing, or business modeling.
• Strong customer-facing and presentation skills.
• Ability to communicate effectively with technical, clinical, commercial, and non-technical audiences.
• Proficiency with Microsoft Office, particularlyExcel, PowerPoint, Outlook, and Word.

Preferred Qualifications

• Experience inhealthcare, medical devices, clinical products, or regulated industries.
• Familiarity withFDA and ISO requirements.
• Understanding of clinical, healthcare, or reimbursement environments.
• Experience withCRM systems and market analytics.
• Experience conducting market research and competitive analysis.
• Experience developing product training, clinical education, or sales enablement materials.
• Experience working with cross-functional product development teams.

Physical & Work Environment

• This position may operate in an office, operational, manufacturing, customer, and/or healthcare environment.
• Regularly required to sit, stand, walk, use hands, reach, communicate, bend, and occasionally lift or move light materials.
• May occasionally be required to lift items weighing less than 25 pounds.
• Ability to travel domestically as required.