Senior Product Lead, Personalization & Growth Engine

Upside; Chicago (IL); Hybrid; USD 204,000 - 243,000; Full time

Benefits offered by this job

Medical, dental, and vision starting 1

Equity (ISOs)

401(k)

Parental leave

Wellness programs

Unlimited PTO

Flexible work environment

Lunch reimbursement

Employee Resource Groups

Learning stipend

Transparent culture

Mission-driven

Job summary

Upside, a fast‑growing company, is seeking a Principal Product Manager to own the personalized growth engine. You will translate a broad personalization vision into a sequenced roadmap, setting the foundations for systems, partnerships, and technology required to bring it to life.

You will partner with marketing, data, and engineering to drive adoption across Fuel, Grocery, and Restaurant verticals, while measuring success with clear KPIs and iteration based on experimentation.

Qualifications

• 10+ years of product management experience, including leading complex, ambiguous, or platform‑level initiatives.
• Proven track record of building scalable personalization platforms, CRM systems, or 0‑to‑1 products.
• Strong quantitative and analytical skills, with hands‑on experience using data and experimentation to guide product decisions.
• Technical fluency and ability to synthesize granular detail into clear, strategic narratives for different audiences.
• Exceptional communicator who builds cross‑functional trust and can influence senior stakeholders without direct authority.
• Strong business acumen, connecting product decisions to retention, revenue, and company strategy.
• Deep consumer empathy and intuitive understanding of what motivates user behavior.

Responsibilities

• Own the strategy and roadmap for building Upside personalized growth engine.
• Define requirements and specs, and prioritize backlog across the growth stack.
• Define success metrics and KPIs for the growth system, using data to guide prioritization.
• Lead efforts to drive multi‑vertical network adoption and localize communications.
• Run rapid experimentation on messaging and incentives to identify repeatable patterns.
• Build partnerships with internal marketing for clear product requirements.
• Lead cross‑functionally with engineering, design, data, and marketing around a shared roadmap.

Skills

Product management

Personalization platforms

Data-driven decisions

Cross-functional influence

Strategic storytelling

Business acumen

User empathy

Job description

Upside, a fast‑growing company, is seeking a Principal Product Manager to own the personalized growth engine. You will translate a broad personalization vision into a sequenced roadmap, setting the foundations for systems, partnerships, and technology required to bring it to life.

You will partner with marketing, data, and engineering to drive adoption across Fuel, Grocery, and Restaurant verticals, while measuring success with clear KPIs and iteration based on experimentation.