Director of AI-Driven Consumer Growth & Experience

Upside; New York (NY); Hybrid; USD 233,000 - 278,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Equity (ISOs)

401(k) program

Family planning + paid parental leave

Wellness memberships

Mental health support

Unlimited PTO + Federal holidays

Flexible work environment

Lunch reimbursement

Employee Resource Groups

L&D stipend

Transparent culture

Amazing mission

Job summary

Upside is seeking a Senior Consumer Growth Product Manager to own the growth system for our consumer app, spanning conversion, retention, cross-sell, and organic growth. You will guide product decisions to improve quality, polish, reliability, and trust across the app.

You will lead a PM team (5-10), drive multi-category adoption across gas, grocery, and restaurants, and collaborate with Design, Data, and Marketing to turn insights into bets.

Qualifications

• Track record owning consumer app growth through hypergrowth, full growth system.
• Strong product judgment with high-quality, polished experiences.
• Deep consumer app expertise; secondary marketplace knowledge.
• Experience building habit-forming products and multi-use adoption.
• AI-centric approach to scaling product management.
• Experience leading a team of PMs (5-10).
• 10+ years PM experience.

Responsibilities

• Own the consumer growth system — conversion, retention, cross-sell, and user-to-user growth over paid media.
• Set and evolve consumer growth strategy, grounded in data, consumer insight, and rigorous prioritization.
• Own the product decisions that drive quality, polish, reliability, and trust across the app.
• Drive multi-category adoption — turning single-category users into engaged users across gas, grocery, and restaurant.
• Build habit formation and frequency into the core product; balance supply/demand and unit economics.
• Lead and grow a team of consumer PMs; scale the team with an AI-centric approach.
• Partner with Design, Data, and Marketing to turn consumer insight into measurable product bets.

Job description

Upside is seeking a Senior Consumer Growth Product Manager to own the growth system for our consumer app, spanning conversion, retention, cross-sell, and organic growth. You will guide product decisions to improve quality, polish, reliability, and trust across the app.

You will lead a PM team (5-10), drive multi-category adoption across gas, grocery, and restaurants, and collaborate with Design, Data, and Marketing to turn insights into bets.