Senior Product Marketing Manager - Remote GTM & Adoption

Bazeta; Northern (KY); Hybrid; USD 179,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Equity

401(k)

Parental leave

Paid time off

Flexible work environment

Learning and Development stipend

Transparent culture

Job summary

Upside is reinventing how brick-and-mortar commerce gains from data-driven insights. We seek a Principal Product Marketing Manager to bridge Product and RGTM, shaping go-to-market strategies, pricing, and retailer storytelling to drive adoption and top-line growth.

You will own messaging, enablement content, and cross-functional collaboration, delivering value to retailers while advancing Upside's product portfolio and revenue goals.

Qualifications

• 7+ years in product marketing, sales enablement, or related role in B2B SaaS or high-growth tech.
• Strong product commercialization experience and go-to-market strategy development.
• Outstanding messaging and positioning, with ability to distill complex ideas into clear value propositions.
• Proven track record crafting sales enablement content (pitch decks, playbooks, competitive cards).
• Experience collaborating across sales, marketing, and product to align on GTM.

Responsibilities

• Champion the retailer voice using market research to highlight opportunities in product strategy.
• Align Product and RGTM teams on roadmap priorities and retailer needs.
• Define internal GTM hierarchy to ensure effective launches and retailer reception.
• Contribute to pricing strategy reflecting product value and cost coverage.
• Drive adoption of new products and features among retailers and partners.
• Document new use-cases from retailer pain points for potential offerings.
• Partner with Revenue Enablement to empower Sales and Accounts teams.

Skills

Product marketing

Sales enablement

B2B SaaS

Market research

Messaging & positioning

Go-to-market

Cross-functional leadership

Tools

Pitch decks

Playbooks

Competitive battle cards

Job description

Upside is reinventing how brick-and-mortar commerce gains from data-driven insights. We seek a Principal Product Marketing Manager to bridge Product and RGTM, shaping go-to-market strategies, pricing, and retailer storytelling to drive adoption and top-line growth.

You will own messaging, enablement content, and cross-functional collaboration, delivering value to retailers while advancing Upside's product portfolio and revenue goals.