Marketing Insights & Analytics Manager

SiriusXM Radio, Inc.; Atlanta (GA); Presencial; USD 92.000 - 120.000; Jornada completa

Descripción de la vacante

SiriusXM is seeking a Manager, Business Insights to lead analytics efforts across campaigns, site behavior, and customer journeys. You will translate business goals into measurement plans and scalable reporting, partnering with Marketing, Product, BI, Data Eng, and Technology teams to drive subscriber growth and revenue.

In this role you will own tracking implementations, data governance, and self-service analytics capabilities, delivering timely reporting and insights that inform targeting,

Formación

• 5+ years of hands-on analytics experience with tools like R, SQL/Python, AWS/Athena, Tableau, Alteryx and Excel

Responsabilidades

• Translate business goals into measurement plans, analytical frameworks, and actionable recommendations
• Own analysis of site behavior, channel engagement, and campaign effectiveness across the customer journey
• Build, automate, and maintain dashboards, reports, scorecards, and user guides
• Define KPI definitions, benchmarks, and reporting standards to align stakeholders
• Lead tracking design, governance, and data collection standards for digital properties

Conocimientos

Analytics leadership

SQL

Python

Data storytelling

Stakeholder communication

Educación

Bachelor's degree in Analytics, Finance, Mathematics, Business or Marketing

Master's degree preferred

Herramientas

Adobe Analytics

Tableau

Athena

AWS

Alteryx

Excel

Salesforce Marketing Cloud

Descripción del empleo

SiriusXM is seeking a Manager, Business Insights to lead analytics efforts across campaigns, site behavior, and customer journeys. You will translate business goals into measurement plans and scalable reporting, partnering with Marketing, Product, BI, Data Eng, and Technology teams to drive subscriber growth and revenue.

In this role you will own tracking implementations, data governance, and self-service analytics capabilities, delivering timely reporting and insights that inform targeting,