Senior Product Designer, Brand Studio — Video & Culture

Instagram; New York (NY); On-site; USD 201,000 - 278,000; Full time

Job summary

Instagram is seeking a Product Designer for the Home Brand Studio Team to define and scale the brand from product into culture, shaping end-to-end product experiences and visual systems. You will partner across functions to strengthen strategic alignment, lead design for large-scale products with tens of millions of users, mentor designers, and drive innovation in video experiences and social features.

You'll influence product direction at the director level and beyond, balancing user needs with

Qualifications

• 10+ years of product design experience leading design for large consumer products at scale.
• Experience designing for video consumption (discovery, playback, viewer experience).
• Understanding social mechanics and creator-audience relationships.
• Ability to align cross-functional teams without formal authority.
• Experience leading and growing a design team and mentoring designers.

Responsibilities

• Translate broad ideas into practical solutions that advance product strategy.
• Develop concepts through end-to-end flow design and prototyping.
• Lead design prioritization to maintain momentum and timelines.
• Design new experiences to improve visual systems.
• Communicate strategic product direction.
• Provide and solicit feedback to raise quality of deliverables.
• Serve as cross-functional lead ensuring initiative success.
• Influence product direction across organizations and partners.
• Collaborate, apply creativity, and tackle complex challenges.
• Mentor and coach team members.

Skills

Product design

Team leadership

Mentoring

Cross-functional collaboration

Video design

Data-driven

Job description

Instagram is seeking a Product Designer for the Home Brand Studio Team to define and scale the brand from product into culture, shaping end-to-end product experiences and visual systems. You will partner across functions to strengthen strategic alignment, lead design for large-scale products with tens of millions of users, mentor designers, and drive innovation in video experiences and social features.

You'll influence product direction at the director level and beyond, balancing user needs with