Product Designer, Instagram

Instagram; New York (NY); Presencial; USD 201.000 - 278.000; Jornada completa

Descripción de la vacante

Instagram is seeking a Product Designer for the Home Brand Studio Team to define and scale the brand from product into culture, shaping end-to-end product experiences and visual systems. You will partner across functions to strengthen strategic alignment, lead design for large-scale products with tens of millions of users, mentor designers, and drive innovation in video experiences and social features.

You'll influence product direction at the director level and beyond, balancing user needs with

Formación

• 10+ years of product design experience leading design for large consumer products at scale.
• Experience designing for video consumption (discovery, playback, viewer experience).
• Understanding social mechanics and creator-audience relationships.
• Ability to align cross-functional teams without formal authority.
• Experience leading and growing a design team and mentoring designers.

Responsabilidades

• Translate broad ideas into practical solutions that advance product strategy.
• Develop concepts through end-to-end flow design and prototyping.
• Lead design prioritization to maintain momentum and timelines.
• Design new experiences to improve visual systems.
• Communicate strategic product direction.
• Provide and solicit feedback to raise quality of deliverables.
• Serve as cross-functional lead ensuring initiative success.
• Influence product direction across organizations and partners.
• Collaborate, apply creativity, and tackle complex challenges.
• Mentor and coach team members.

Conocimientos

Product design

Team leadership

Mentoring

Cross-functional collaboration

Video design

Data-driven

Descripción del empleo

Instagram is seeking a Product Designer for the Home Brand Studio Team to help define and scale brand from product into culture. This role shapes end-to-end product experiences, sets design direction, and partners across functions to strengthen visual systems and strategic alignment.

Responsibilities

• Translate broad, conceptual ideas into practical solutions that create value for Instagram’s 2 billion+ users, advancing product strategy and innovation across a large organization
• Develop innovative concepts through end-to-end flow design, impacting large user sets at scale with appropriate prototyping tools
• Lead design prioritization and execution to maintain momentum and meet accelerated timelines
• Design new experiences or layouts that improve visual systems
• Communicate strategic decisions regarding future product direction
• Provide and solicit feedback through structured review and iteration to continuously raise the quality of design deliverables
• Serve as a key cross-functional lead accountable for initiative success, using workstream-level operations and processes when needed
• Influence and drive alignment on product direction across multiple organizations and cross-functional partners
• Collaborate with others, apply creativity, and take on complex challenges
• Take on mentorship and coaching opportunities

Requirements

• 10+ years of product design experience, including leading design for large consumer products at scale with tens or hundreds of millions of users
• Experience designing for video consumption, including discovery, playback, viewer experience, and engagement loops; long-form or short-form video experience is strongly preferred
• Understanding of social mechanics such as sharing, comments, community, creator-audience relationships, and network effects
• Ability to align Product, Engineering, Data Science, Research, and Content Partnerships around a shared vision without formal authority, driving decisions at the director and VP level
• Experience leading and growing a team of designers, establishing quality standards, and mentoring senior individual contributors

Preferred Qualifications

• Ability to set a vision, defining a 1 to 3 year north star and selling it through prototypes, storytelling, and narrative docs, particularly when the project is still ambiguous
• Experience implementing responsible, ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews
• Monetization awareness, including experience integrating ads (mid-rolls, pre-rolls) or subscriptions without harming the experience
• Demonstrated ability to integrate AI tools to optimize or redesign workflows and drive measurable impact, such as efficiency gains and quality improvements
• Deep familiarity with YouTube, TikTok, Netflix, and streaming patterns, with a point of view on differentiation rather than copying
• Experience designing for recommendation-driven products, including how ranking and personalization shape the experience and collaborating with ML teams on signals and feedback loops
• Experience designing across devices, including mobile, web, and ideally TV or the living room for long-form viewing
• Strong motion and prototyping craft, including high-fidelity motion prototyping for video time and motion
• Fluency in data and experimentation, including comfort with A/B tests and metrics such as watch time, retention, and session depth, using quantitative and qualitative research together
• Understanding of long-form viewing patterns, such as resuming, chapters, previews, and transitions from feed into full-screen viewing
• Focus on integrity, wellbeing, and accessibility, including content quality, healthy viewing controls, captions, and performance in low-bandwidth conditions
• Ongoing AI skill development, such as prompt/context engineering and agent orchestration, and staying current with emerging AI technologies

Compensation and Benefits

• Annual salary: USD 201,000 to USD 278,000 per year + bonus + equity + benefits
• Compensation details in this posting reflect base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity, or sales incentives, if applicable
• Meta offers benefits

Location and Experience

Location: New York, NY (onsite)
Experience level: 10+ years