Senior Product Demand Gen Leader

ZS; Chicago (IL); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Travel opportunities

Total rewards package

Job summary

ZS in Chicago is seeking a seasoned Product Demand Generation Manager to drive multi‑channel demand generation programs for ZAIDYN and the broader product portfolio. You will partner with Product Marketing to translate product priorities into integrated activation plans, spanning digital, ABM, events and other channels.

You will lead a team, manage budgets and timelines, measure performance against goals, and continuously optimize campaigns to maximize pipeline impact.

Qualifications

• Bachelor's degree required in marketing or a related business discipline.
• 10–12+ years of B2B demand generation, campaign leadership, or integrated marketing experience; experience marketing SaaS platforms, enterprise software, or technical products strongly preferred.
• Proven experience leading and coaching a marketing team.
• Demonstrated ability to manage multiple complex initiatives simultaneously and translate strategic priorities into scalable, in‑market programs.
• Experience partnering closely with product marketing or product management counterparts to align activation with product strategy.
• Deep knowledge of campaign execution, marketing operations, attribution and cross‑channel activation.
• Experience developing and managing plans, budgets, and deadlines, as well as achieving and evaluating results.
• Experience with marketing automation platforms, CRM systems and reporting/analytics tools.

Responsibilities

• Lead planning and execution of a portfolio of demand generation programs for ZAIDYN and ZS's broader product portfolio, ensuring priorities, resources and delivery standards are aligned across audiences, segments and use cases;
• Partner closely with Product Marketing to bring product priorities to life as integrated, multi-channel activation plans spanning digital, ABM, events, alliances and other channels;
• Manage campaign performance against goals related to engagement, conversion, pipeline contribution, and ROI, using results to continuously sharpen targeting, messaging deployment and channel mix;
• Guide deployment of campaign assets and business-support materials, including product demos, trial and adoption content, and sales-facing materials, that drive conversion and account engagement;
• Lead a Product Demand Generation team, covering professional development and day‑to‑day management to ensure focus on defined priorities and delivery of expected results;
• Establish team processes, governance, and execution standards for campaign planning, delivery, reporting, attribution and lead management;
• Lead post-campaign reviews and translate results into recommendations that improve marketing operations, campaign scalability and pipeline impact;
• Represent Product Demand Generation in cross-functional planning with Product Marketing and Consulting Marketing, helping shape how the teams work together as the model evolves;

Skills

Marketing leadership

Campaign execution

Cross-channel activation

Data-driven decision making

Stakeholder collaboration

Education

Bachelor's degree in marketing or related business

Tools

Marketing automation platforms

CRM systems

Analytics tools

Job description

ZS in Chicago is seeking a seasoned Product Demand Generation Manager to drive multi‑channel demand generation programs for ZAIDYN and the broader product portfolio. You will partner with Product Marketing to translate product priorities into integrated activation plans, spanning digital, ABM, events and other channels.

You will lead a team, manage budgets and timelines, measure performance against goals, and continuously optimize campaigns to maximize pipeline impact.