Senior Product Commercialization Lead (Remote)

CVS Health Corporation; Olympia (WA); Hybrid; USD 68,000 - 199,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health Corporation in the United States is seeking a Sr. Manager, Product Commercialization to lead execution of payor‑focused product launches. You will translate strategy into market‑ready plans, develop buyer value stories, and ensure alignment across product, marketing, sales enablement, analytics, and operations.

This role may be remote or hybrid anywhere in the US, with preferred hub access. You will monitor launch effectiveness, drive adoption, renewal and expansion through

Qualifications

• 7+ years of experience in product commercialization, go-to-market strategy, product marketing, sales enablement, product strategy, healthcare consulting, and/or leadership development programs

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Partner with product owners and commercialization leadership to translate portfolio strategy into coordinated go-to-market plans and execution activities.
• Coordinate launch plans, timelines, stakeholder communications, dependencies, readiness reviews, decisions, and follow‑up actions across assigned products or initiatives.
• Support development of product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
• Serve as an execution partner to Marketing and Sales Enablement by clarifying product needs, strategic priorities, audience requirements, evidence, deliverables, and timing while accountable partner teams develop and deliver materials and training.
• Partner with Analytics, Actuarial, Finance, and product teams to identify credible proof points, value measures, baselines, evidence limitations, and reporting requirements for market‑facing use.
• Help translate product analytics into clear, accurate, and audience‑relevant value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards that connect readiness, demand, pipeline, conversion, implementation, activation, utilization, value realization, renewal, retention, and expansion signals.
• Monitor launch effectiveness, buyer and seller feedback, adoption performance, and product value evidence to identify risks, gaps, and recommended commercialization actions.
• Coordinate development of presentations, FAQs, sales resources, implementation materials, proof summaries, and other commercialization assets in partnership with accountable teams.
• Identify opportunities to improve how products are positioned, introduced, represented across the portfolio, implemented, measured, renewed, and expanded.
• Support broader product organization initiatives tied to payor experience, portfolio coherence, launch readiness, commercialization effectiveness, and cross‑functional execution.

Skills

Product commercialization

Go-to-market

Sales enablement

Cross-functional leadership

Healthcare industry

Data-driven storytelling

Education

Bachelor's degree

Job description

CVS Health Corporation in the United States is seeking a Sr. Manager, Product Commercialization to lead execution of payor‑focused product launches. You will translate strategy into market‑ready plans, develop buyer value stories, and ensure alignment across product, marketing, sales enablement, analytics, and operations.

This role may be remote or hybrid anywhere in the US, with preferred hub access. You will monitor launch effectiveness, drive adoption, renewal and expansion through