Senior PMM: Special Projects & Launch Leader

Alex Loftus; Northern, New York (KY, NY); Hybrid; USD 288,000 - 352,000; Full time

Job summary

Anthropic is seeking a senior Product Marketing Manager to lead go-to-market for its highest-priority special projects, including launches, new capabilities, and time-sensitive initiatives that shape market understanding of Claude and Anthropic.

You will own positioning, messaging, and narrative end-to-end, and you’ll pull together product, research, comms, sales, and marketing stakeholders to drive from plan to launch. This is an autonomous senior IC role with ambiguity and technical challenges.

Qualifications

• Bachelor’s degree or equivalent required.
• 10+ years in product marketing in B2B/enterprise software.
• Experience marketing AI/ML products and developer platforms.
• Ability to translate complex technical material into clear messaging.
• Proven track record launching multi-product initiatives.

Responsibilities

• Own go-to-market strategy for a rotating portfolio of special projects.
• Develop crisp narratives for new capabilities and initiatives.
• Translate complex technical subject matter into clear messaging for developers, enterprise buyers, and the broader ecosystem.
• Act as the program lead: define the launch plan, timeline, and cross-functional workstreams; align stakeholders; drive execution.
• Create the core launch assets and source-of-truth materials used by other teams.
• Partner with Product and Research to shape project framing for the market and feed back insights.
• Build repeatable frameworks and playbooks so special projects become faster to bring to market.
• Operate as a trusted independent owner, surface risks early, and keep leadership informed.
• Strong writing and messaging craftsperson; positioning, narrative, and copy are strengths.
• Excellent program management instincts; run complex, multi-stakeholder launches end-to-end.
• Able to communicate technical topics to both technical and non-technical audiences.
• Work autonomously with ambiguity and no close direction.
• Collaborate cross-functionally without formal authority.
• thrive in fast-moving, high-pressure environments with shifting priorities.

Skills

Go-to-market strategy

Narrative craft

Cross-functional leadership

Program management

Technical storytelling

Writing skills

Education

Bachelor's degree

Job description

Anthropic is seeking a senior Product Marketing Manager to lead go-to-market for its highest-priority special projects, including launches, new capabilities, and time-sensitive initiatives that shape market understanding of Claude and Anthropic.

You will own positioning, messaging, and narrative end-to-end, and you’ll pull together product, research, comms, sales, and marketing stakeholders to drive from plan to launch. This is an autonomous senior IC role with ambiguity and technical challenges.