Product Marketing Manager, Special Projects

Alex Loftus; Northern, New York (KY, NY); Hybrid; USD 288,000 - 352,000; Full time

Job summary

Anthropic is seeking a senior Product Marketing Manager to lead go-to-market for its highest-priority special projects, including launches, new capabilities, and time-sensitive initiatives that shape market understanding of Claude and Anthropic.

You will own positioning, messaging, and narrative end-to-end, and you’ll pull together product, research, comms, sales, and marketing stakeholders to drive from plan to launch. This is an autonomous senior IC role with ambiguity and technical challenges.

Qualifications

• Bachelor’s degree or equivalent required.
• 10+ years in product marketing in B2B/enterprise software.
• Experience marketing AI/ML products and developer platforms.
• Ability to translate complex technical material into clear messaging.
• Proven track record launching multi-product initiatives.

Responsibilities

• Own go-to-market strategy for a rotating portfolio of special projects.
• Develop crisp narratives for new capabilities and initiatives.
• Translate complex technical subject matter into clear messaging for developers, enterprise buyers, and the broader ecosystem.
• Act as the program lead: define the launch plan, timeline, and cross-functional workstreams; align stakeholders; drive execution.
• Create the core launch assets and source-of-truth materials used by other teams.
• Partner with Product and Research to shape project framing for the market and feed back insights.
• Build repeatable frameworks and playbooks so special projects become faster to bring to market.
• Operate as a trusted independent owner, surface risks early, and keep leadership informed.
• Strong writing and messaging craftsperson; positioning, narrative, and copy are strengths.
• Excellent program management instincts; run complex, multi-stakeholder launches end-to-end.
• Able to communicate technical topics to both technical and non-technical audiences.
• Work autonomously with ambiguity and no close direction.
• Collaborate cross-functionally without formal authority.
• thrive in fast-moving, high-pressure environments with shifting priorities.

Skills

Go-to-market strategy

Narrative craft

Cross-functional leadership

Program management

Technical storytelling

Writing skills

Education

Bachelor's degree

Job description

Product Marketing Manager, Special Projects

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We're looking for a senior Product Marketing Manager to lead go-to-market for Anthropic's highest-priority special projects — the cross-cutting launches, new capabilities, and time-sensitive initiatives that don't map neatly to a single product line but matter enormously to how the market understands Claude and Anthropic.

You’ll own positioning, messaging, and narrative development for these projects end to end, and you’ll also own the program: pulling together product, research, comms, sales, and marketing stakeholders, building the plan, and driving it to launch. This is a senior individual contributor role for someone who operates with a high degree of autonomy. You’ll frequently be handed an ambiguous, technically complex problem — sometimes deep in areas like safety and cyber — with a tight timeline and no existing playbook, and be expected to shape the story, build the plan, and ship. If you’re a product marketer who is equally strong at crafting the narrative and running the launch, and you want to work on the projects that define the frontier of AI, this role is for you.

Responsibilities

• Own go-to-market strategy for a rotating portfolio of special projects, from positioning and messaging through launch execution and enablement
• Develop crisp, differentiated narratives for net-new capabilities and initiatives, often where no established market category or language yet exists
• Translate complex technical subject matter — including safety and safeguards work — into clear, credible messaging for developers, enterprise buyers, and the broader ecosystem
• Act as the program lead for each project: define the launch plan, timeline, and workstreams; align cross-functional stakeholders; and drive execution across product, research, comms, demand generation, and sales
• Create the core launch assets and source-of-truth materials — messaging frameworks, narratives, FAQs, enablement content — that other teams build from
• Partner with Product and Research leads to shape how projects are framed and sequenced for the market, feeding back market and competitive insight
• Build repeatable frameworks and playbooks so that special projects become faster and more consistent to bring to market over time
• Operate as a trusted, independent owner: surface risks early, make judgment calls in ambiguity, and keep leadership informed without needing close direction
• Product marketing background; an exceptional writer and messaging craftsperson — positioning, narrative, and copy are your strengths, not just strategy decks
• Strong program management instincts and have personally run complex, multi-stakeholder launches end to end
• Can get comfortable with technical subject matter quickly and communicate it accurately to both technical and non-technical audiences
• Work autonomously — you’re energized by being handed an ambiguous problem and trusted to figure out the path
• Skilled cross-functional collaborator who can align product, research, comms, and sales partners without formal authority
• Thrive in fast-moving, high-pressure environments where priorities shift and the playbook haven't been written yet

Preferred Requirements

• 10+ years of product marketing experience in B2B or enterprise software, with a track record as a senior individual contributor
• Experience marketing AI/ML products, developer platforms, or infrastructure — a developer-platform background is valuable but not required
• Experience marketing in areas with significant trust, safety, security, or regulatory dimensions
• A track record of launching products or capabilities that created a new market category
• Prior experience in a special projects, launch lead, or "fixer" style role that spanned multiple product lines
• Experience at a high-growth technology company during a category-defining period

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco office at least 2 days a week, though we encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

$320,000 - $320,000 USD

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We’re an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.