Senior PMM — Remote GTM & Launch Leader

ArcSite; Grand Rapids (MI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Fully remote

Unlimited PTO

Medical, dental, and vision insurance

401K match

$75 monthly wellness stipend

Job summary

ArcSite is seeking a Senior Product Marketing Manager to drive go-to-market strategy, pricing, and packaging across self-serve and sales-assisted motions. You will guide market research, positioning, and product direction while partnering with Product and Sales to launch new offerings.

You will thrive in a remote-first, fast-growing organization, shaping messaging, pricing, and market opportunities with strong executive presence and cross-functional collaboration.

Qualifications

• 6–8+ years of experience in B2B SaaS product marketing.
• Ability to develop strategic frameworks for ambiguous markets, customers, and product questions.
• Proven experience owning pricing and packaging strategy using research, data, and business performance.
• Strong market and customer research experience translating findings to product, positioning, and GTM recommendations.
• Experience partnering with Product leadership on strategy, prioritization, and customer needs.
• Experience across self-serve/PLG and sales-assisted motions, with understanding of GTM differences.
• Track record of launching products from strategy to execution and measuring impact.
• Excellent writing, storytelling, presentation, and cross-functional communication skills.
• Strong analytical and commercial thinking using data to inform decisions.

Responsibilities

• Set differentiating positioning and messaging across ArcSite’s product portfolio for all audiences.
• Develop and lead GTM strategy for major launches and new market opportunities.
• Lead market and customer research to inform decisions and pricing.
• Collaborate with Product to evaluate market opportunities and customer problems.
• Develop pricing and packaging recommendations using research, data, and competitive intelligence.
• Define ICP, segmentation, personas, and buyer journeys across core contractor verticals.
• Design beta programs and launch plans with clear success criteria.
• Provide competitive intelligence and enablement assets for sales teams.
• Measure GTM performance and present insights to leadership.
• Build repeatable PMM processes for research, launches, and pricing.

Skills

B2B SaaS product marketing

Go-to-market strategy

Pricing & packaging

Market research

Cross-functional collaboration

Product leadership partnering

Executive communication

Self-serve & SLG motions

Tools

HubSpot

Product analytics

Competitive intelligence tools

Sales enablement platforms

Job description

ArcSite is seeking a Senior Product Marketing Manager to drive go-to-market strategy, pricing, and packaging across self-serve and sales-assisted motions. You will guide market research, positioning, and product direction while partnering with Product and Sales to launch new offerings.

You will thrive in a remote-first, fast-growing organization, shaping messaging, pricing, and market opportunities with strong executive presence and cross-functional collaboration.