Remote Product Marketing Manager — GTM & Growth

ArcSite; Grand Rapids (MI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Fully remote

Unlimited PTO

Medical, dental, and vision insurance

401K match

$75 monthly wellness stipend

Job summary

ArcSite is seeking a Product Marketing Manager to connect product, customers, and GTM strategy. You will own messaging for core product areas, lead go-to-market launches, and develop materials that help Sales communicate ArcSite’s value.

Collaborate with Product, Sales, Customer Success, and Marketing to translate insights into compelling positioning and effective campaigns. You will work cross-functionally to turn customer and market insights into clear positioning, launch plans, and adoption

Qualifications

• 4–6+ years in B2B SaaS product marketing or similar product-focused marketing role.
• Experience developing product messaging, positioning, go-to-market plans, and sales enablement materials.
• Demonstrated ability to independently own projects and drive cross-functional initiatives.
• Strong customer and market research skills, turning insights into recommendations.
• Excellent writing, storytelling, presentation, and communication skills.
• Experience with Product, Sales, Customer Success, and Marketing teams.
• Understanding of self-serve/PLG and sales-assisted GTM motions.

Responsibilities

• Own messaging and positioning for ArcSite’s core product and key capabilities.
• Lead go-to-market launches with cross-functional teams and measure success.
• Build sales enablement resources: battlecards, decks, FAQs, and competitive materials.
• Support self-serve and PLG growth with clear value messaging and programs.
• Understand ICPs, buyer personas, workflows, and purchasing journeys.
• Partner with Product, Sales, and Success to gather insights and trends.
• Assist pricing/packaging initiatives with data-driven input.
• Inform product strategy with market and customer insights.
• Enable launches and adoption with beta programs and supporting materials.
• Measure launch performance, adoption, and conversion KPIs.
• Close feedback loop to improve product and go-to-market.

Skills

B2B SaaS

Product marketing

Messaging & positioning

Go-to-market

Sales enablement

Cross-functional

Analytical thinking

Job description

ArcSite is seeking a Product Marketing Manager to connect product, customers, and GTM strategy. You will own messaging for core product areas, lead go-to-market launches, and develop materials that help Sales communicate ArcSite’s value.

Collaborate with Product, Sales, Customer Success, and Marketing to translate insights into compelling positioning and effective campaigns. You will work cross-functionally to turn customer and market insights into clear positioning, launch plans, and adoption