Senior PMM, Portfolio Strategy & GTM (Remote)

Affirm; Salt Lake City (UT); Remote; USD 195,000 - 255,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Tech setup stipends

Flexible time off

ESPP

Job summary

Affirm is seeking a Group Product Marketing Manager to lead strategy across our B2B product marketing effort. You will drive the portfolio narrative, align GTM and product teams, and enable Revenue with compelling messaging and tools.

You’ll synthesize merchant, market, and performance insights to inform priorities and investments. With a focus on strategic initiatives, you’ll lead cross-portfolio opportunities from discovery to commercialization, while coaching teams to elevate quality, speed,

Qualifications

• 12+ years of experience in product marketing, product strategy, or a related field.
• Track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio.
• Strong portfolio storytelling for senior leaders, merchants, and partners.
• Exceptional strategic and business judgment turning insights into priorities and investments.
• Ability to influence senior leaders and align across cross-functional teams.
• Strong self-serve analytical skills using SQL, dashboards, and AI-assisted analysis.

Responsibilities

• Own and evolve the portfolio narrative and connect it to the broader brand story.
• Establish operating rhythms for cross-team alignment at planning, forecasting, and launches.
• Equip Revenue teams with messaging, tools, and proof points for merchant conversations.
• Lead Voice of the Merchant via Client Advisory Board and feedback loops to set product priorities.
• Own high-priority, ambiguous opportunities like strategic partnerships or new market launches.
• Model company values and foster an inclusive, high-performing culture across functions.

Skills

Strategic thinking

Storytelling

Influence senior leaders

Analytical mindset

AI fluency

Tools

SQL

Dashboards

AI tooling

Job description

Affirm is seeking a Group Product Marketing Manager to lead strategy across our B2B product marketing effort. You will drive the portfolio narrative, align GTM and product teams, and enable Revenue with compelling messaging and tools.

You’ll synthesize merchant, market, and performance insights to inform priorities and investments. With a focus on strategic initiatives, you’ll lead cross-portfolio opportunities from discovery to commercialization, while coaching teams to elevate quality, speed,