Senior PMM — Remote GTM for Smart Infrastructure

Siemens; United States; Remote; USD 106,000 - 181,000; Full time

Job summary

Siemens is seeking a senior Marketing Manager to lead product marketing, branding, and digital strategies for both business-to-business and consumer audiences. This role is remote and based in the United States, with responsibilities spanning go-to-market planning, cross-functional collaboration, and data-driven optimization.

The ideal candidate has 10+ years of marketing experience, strong leadership, and the ability to translate market insights into differentiated positioning and campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years in marketing, product marketing, brand management, or related field.
• Experience developing and executing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns.
• Experience using customer, market, competitive, and campaign-performance data to guide marketing decisions.
• Demonstrated project management and cross-functional collaboration experience.
• Ability to travel up to 10% for business meetings, customer engagements, and company events.
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.

Responsibilities

• Developing and executing product marketing and branding strategies for B2B and B2C audiences.
• Translating insights and trends into differentiated product positioning and go-to-market plans.
• Partnering with product management, marketing communications, design, and market-launch teams to communicate features and value propositions.
• Leading promotional and digital marketing strategies across channels to increase awareness, engagement, leads, and sales.
• Providing creative direction for marketing content while ensuring brand consistency across touchpoints.
• Establishing KPIs and using data-driven insights to improve results and marketing effectiveness.

Skills

B2B marketing

B2C marketing

Go-to-market strategy

Agile marketing

Education

Bachelor's degree

MBA (preferred)

Job description

Siemens is seeking a senior Marketing Manager to lead product marketing, branding, and digital strategies for both business-to-business and consumer audiences. This role is remote and based in the United States, with responsibilities spanning go-to-market planning, cross-functional collaboration, and data-driven optimization.

The ideal candidate has 10+ years of marketing experience, strong leadership, and the ability to translate market insights into differentiated positioning and campaigns.