Senior Product Marketing Manager (Remote)

Siemens; United States; Remote; USD 106,000 - 181,000; Full time

Job summary

Siemens is seeking a Product Marketing Manager for a remote role based in the United States. You will develop and execute product marketing, branding, and digital strategies to strengthen market positioning and drive growth.

You will collaborate with product management, marketing communications, design, and market-launch teams to translate customer insights into differentiated positioning and go-to-market plans. The role requires a Bachelor's degree and 10+ years of experience.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 10+ years of experience in marketing, product marketing, brand management, or a related field.
• Experience developing and executing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns.
• Experience using customer, market, competitive, and campaign-performance data to guide marketing decisions.
• Demonstrated project management and cross-functional collaboration experience.
• Ability to travel up to 10% for business meetings, customer engagements, and company events.
• Legally authorized to work in the United States without sponsorship.

Responsibilities

• Developing and executing product marketing and branding strategies for B2C and B2B audiences.
• Translating insights into differentiated product positioning and go-to-market plans.
• Partnering with product management, marketing communications, design, and market-launch teams to communicate features, benefits, and value propositions.
• Leading promotional and digital marketing strategies across channels to increase awareness, engagement, leads, and sales.
• Providing creative direction for marketing content while maintaining brand consistency across touchpoints.
• Establishing KPIs and using data-driven insights to improve marketing performance.

Skills

Marketing strategy

Product marketing

Brand management

Digital campaigns

Cross-functional collaboration

Project management

Data-driven decisions

Travel readiness

Education

Bachelor’s degree in Marketing/Business/Communications

MBA or advanced degree preferred

Job description

Siemens is seeking a Product Marketing Manager for a remote role based in the United States. You will develop and execute product marketing, branding, and digital strategies to strengthen market positioning and drive growth.

You will collaborate with product management, marketing communications, design, and market-launch teams to translate customer insights into differentiated positioning and go-to-market plans. The role requires a Bachelor's degree and 10+ years of experience.