Remote Product Marketing Lead

Siemens AG; Peachtree Corners (GA); Remote; USD 106,000 - 181,000; Full time

Job summary

Siemens AG in the United States is seeking a Marketing Manager to develop and execute product marketing, branding, and digital strategies across B2C and B2B audiences. You will translate insights into differentiated product positioning, partner with product, design, and launch teams, and drive campaigns across social media, email, and online advertising to increase awareness and leads.

This remote role requires 10+ years of marketing leadership, a relevant degree, and an ability to travel up to

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years in marketing, product marketing, brand management, or related field.
• Experience developing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns.
• Experience using customer, market, competitive, and campaign data to guide decisions.
• Strong project management and cross-functional collaboration experience.
• Ability to travel up to 10% for business meetings and events.
• Legally authorized to work in the United States without sponsorship.

Responsibilities

• Developing and executing product marketing and branding strategies for B2C and B2B audiences.
• Translating insights into differentiated product positioning and go-to-market plans.
• Partnering with product management, marketing, design, and launch teams to communicate features and value.
• Leading promotional and digital marketing across channels to increase awareness, engagement, leads, and sales.
• Providing creative direction for marketing content and assets while maintaining brand consistency.
• Establishing KPIs and using data-driven insights to improve results.

Skills

Marketing strategy

Brand management

Digital campaigns

Cross-functional collaboration

Data-driven decision making

Travel readiness

Education

Bachelor’s degree in Marketing/Business

MBA or advanced degree (preferred)

Job description

Siemens AG in the United States is seeking a Marketing Manager to develop and execute product marketing, branding, and digital strategies across B2C and B2B audiences. You will translate insights into differentiated product positioning, partner with product, design, and launch teams, and drive campaigns across social media, email, and online advertising to increase awareness and leads.

This remote role requires 10+ years of marketing leadership, a relevant degree, and an ability to travel up to