Senior PMM - Remote, Open-Source GTM Leader

Higlobe, Inc.; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote work

Learning budget

Annual compensation review

Recognition rewards

Annual holiday leave

Parental Leave

Employee Assistance Program

Travel opportunities

Travel upgrades

Fully remote environment

Job summary

Canonical is seeking a Senior Product Marketing Manager to shape GTM strategy, messaging, and campaigns across product lines. This role collaborates with product, engineering, content, sales, and partner marketing to deliver integrated campaigns, drive pipeline, and grow a global customer base.

The role emphasizes hands-on GTM ownership, data-driven decisions, and the use of automation to optimize marketing efforts in a fully remote, international environment.

Qualifications

• Experience translating complex tech into market-ready messages.
• Proven ability to lead GTM campaigns across product lines.
• Strong storytelling for technical and business audiences.
• Comfort with remote, global teams.

Responsibilities

• Develop and execute GTM strategies for Canonical products.
• Lead messaging and positioning for competitive markets.
• Lead content planning from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.

Skills

GTM strategy

Messaging

Cross-functional

Data-driven

Communication

Job description

Canonical is seeking a Senior Product Marketing Manager to shape GTM strategy, messaging, and campaigns across product lines. This role collaborates with product, engineering, content, sales, and partner marketing to deliver integrated campaigns, drive pipeline, and grow a global customer base.

The role emphasizes hands-on GTM ownership, data-driven decisions, and the use of automation to optimize marketing efforts in a fully remote, international environment.