Senior PMM Lead, Upmarket Vertical ERP

Intuit Inc.; San Francisco (CA); In loco; USD 155.000 - 229.000; Tempo pieno

Descrizione del lavoro

Intuit Inc. in California is seeking a Staff Product Marketing Manager to define upmarket strategy for project-based verticals, driving growth through our services portfolio across payments, bill pay, capital, and workforce.

You will partner with Product, Sales, Marketing, and Industry GMs to shape how IES competes, differentiates, and wins—leading packaging, pricing, and launch planning for multiple industries.

Competenze

• 8+ years of experience in product marketing, product strategy, or go-to-market leadership.
• Direct experience building product or GTM for payments, bill pay or accounting software.
• Deep understanding of translating customer insight into product decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver growth.
• Exceptional storytelling and executive communication skills.
• Analytical rigor with market opportunities, pricing, and financial impact.
• Experience leading without authority—influencing roadmaps and cross-functional outcomes.

Mansioni

• Partner with Vertical Lead to define our Upmarket Services Portfolio Strategy.
• Lead the product marketing strategy for Construction industry expansion through services (payments, bill pay, capital, workforce) — from market sizing and segmentation to positioning, pricing, and launch planning.
• Identify high-growth audiences with the strongest product-market fit, leveraging market, customer, and usage insights.
• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES and our services portfolio.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
• Influence the product roadmap by connecting customer needs to monetization and adoption opportunities within each industry.
• Define vertical editions, feature tiering, and pricing strategies that align with customer value and competitive dynamics.
• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
• Partner with PMMs across core departments to ensure a consistent and differentiated “vertical ERP” story.
• Own the narrative for how IES delivers end-to-end industry workflows — ensuring clarity and resonance from the website to sales decks.
• Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
• Partner with Channel and Sales Enablement to equip sales teams with vertical-specific playbooks, proof points, and competitive positioning.
• Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing teams for each launch.
• Serve as the senior voice of the market — briefing leadership on trends and opportunities for expansion.
• Advise cross-functional leaders on prioritizing investments that accelerate vertical adoption.
• Represent Intuit at industry events, customer councils, and analyst briefings as a thought leader for mid-market ERP.

Conoscenze

Product marketing

GTM strategy

Cross-functional leadership

Storytelling

Market analysis

Pricing strategy

Influencing without authority

Descrizione del lavoro

Intuit Inc. in California is seeking a Staff Product Marketing Manager to define upmarket strategy for project-based verticals, driving growth through our services portfolio across payments, bill pay, capital, and workforce.

You will partner with Product, Sales, Marketing, and Industry GMs to shape how IES competes, differentiates, and wins—leading packaging, pricing, and launch planning for multiple industries.