Group PMM Lead, Construction ERP

Intuit Inc.; Mountain View (CA); On-site; USD 214,000 - 289,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits package

Job summary

Intuit Inc. in Mountain View is seeking a senior product marketer to lead the strategy and go-to-market for its Construction vertical. You will shape editions, pricing, and monetization, build cross-functional GTM playbooks, and guide a small marketing team to accelerate vertical growth.

You will translate customer insights into product decisions, collaborate across product, sales and marketing, and drive multi-vertical expansion with measurable impact.

Qualifications

• 12+ years of experience in product marketing, product strategy, or go-to-market leadership.
• Direct experience building product or GTM for Construction software.
• Ability to translate customer insight into product and packaging decisions.
• Proven track record of multi-vertical GTM initiatives delivering growth.
• Strong storytelling and executive communication skills, with analytical rigor.
• Experience leading without authority and managing a small team (3–5).

Responsibilities

• Define the Construction Vertical Strategy.
• Lead end-to-end product marketing strategy for industry expansion — from market sizing and segmentation to positioning, pricing, and launch planning.
• Identify high-growth verticals and subsegments with the strongest product-market fit, leveraging market, customer, and usage insights.
• Develop frameworks that guide how Intuit builds, packages, and monetizes vertical workflows across QuickBooks Advanced and IES.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
• Shape product and packaging decisions by influencing the roadmap and pricing strategies.
• Collaborate with Product to ensure new capabilities are positioned for maximum adoption, revenue, and retention.
• Partner with PMMs to ensure a consistent and differentiated vertical ERP story.
• Own the GTM narrative for vertical launches and build enablement playbooks.
• Lead engagements with firms, selling partners and analysts and run cross-functional readiness reviews.

Skills

Product marketing

GTM strategy

Executive communication

Market modeling

Cross-functional leadership

Job description

Intuit Inc. in Mountain View is seeking a senior product marketer to lead the strategy and go-to-market for its Construction vertical. You will shape editions, pricing, and monetization, build cross-functional GTM playbooks, and guide a small marketing team to accelerate vertical growth.

You will translate customer insights into product decisions, collaborate across product, sales and marketing, and drive multi-vertical expansion with measurable impact.