Staff PMM - Upmarket Vertical Growth & Strategy

Intuit Inc.; Atlanta (GA); In loco; USD 169.000 - 229.000; Tempo pieno

Descrizione del lavoro

Intuit Inc. is seeking a Staff Product Marketing Manager to define the upmarket services portfolio strategy for its Enterprise Suite (IES).

This role blends market insight, product influence, packaging strategy, and storytelling leadership to shape Intuit's mid-market expansion across Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare.

Competenze

• 8+ years of experience in product marketing, product strategy, or go-to-market leadership.
• Direct experience building product or GTM for payments, bill pay or accounting software.
• Deep understanding of translating customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority - influencing roadmaps, org priorities, and cross-functional outcomes.

Mansioni

• Lead the product marketing strategy for Construction industry expansion through services (payments, bill pay, capital, workforce) - from market sizing, segmentation to positioning, pricing, and launch planning.
• Identify high-growth audiences with the strongest product-market fit using market, customer, and usage insights.
• Develop frameworks guiding vertical workflows across QuickBooks Advanced and IES and our services portfolio.
• Partner with Finance, Analytics, and Product to model TAM, revenue potential, and attach opportunities across SKUs.
• Own the narrative for end-to-end industry workflows from website to sales decks.
• Build the GTM blueprint for vertical launches, including naming, messaging, content strategy, enablement, and demand activation.
• Partner with Channel and Sales Enablement to equip sales with vertical-specific playbooks and competitive positioning.
• Lead cross-functional readiness reviews to ensure alignment across product, sales, and marketing.

Conoscenze

Product marketing

Product strategy

Go-to-market leadership

Payments & billing domain

Executive storytelling

Market analytics

Cross-functional influence

Descrizione del lavoro

Intuit Inc. is seeking a Staff Product Marketing Manager to define the upmarket services portfolio strategy for its Enterprise Suite (IES).

This role blends market insight, product influence, packaging strategy, and storytelling leadership to shape Intuit's mid-market expansion across Construction, Manufacturing, Financial Services/Real Estate/Family Office, Tech, Non-profit, and Healthcare.