Construction Vertical Growth PMM Lead

Intuit Inc.; San Diego (CA); On-site; USD 214,000 - 289,000; Full time

Job summary

Intuit Inc. seeks a Group Product Marketing Manager to define the upmarket strategy and growth plan for the Construction vertical within the Enterprise Suite.

You will partner with Product, Sales, Marketing, and Industry GMs to shape how IES competes, differentiates, and wins across mid-market customers. The role combines market insight, product influence, packaging strategy, and storytelling leadership to drive end-to-end GTM and monetization for construction workflows across QuickBooks

Qualifications

• 12+ years of experience in product marketing, product strategy, or go-to-market leadership.
• Direct experience building product or GTM for Construction software.
• Deep understanding of translating customer insight into product and packaging decisions.
• Track record of driving multi-vertical go-to-market initiatives that deliver measurable growth.
• Exceptional storytelling and executive communication skills—able to inspire action across all levels of the organization.
• Analytical rigor with comfort in modeling market opportunities, pricing, and financial impact.
• Experience leading without authority—influencing roadmaps, org priorities, and cross-functional outcomes.
• 3+ years managing a small team (3–5), developing priorities, coaching and providing feedback on both craft and leadership

Responsibilities

• Define the Construction Vertical Strategy from market sizing to pricing and launch planning.
• Shape product and packaging decisions to maximize monetization and adoption.
• Lead Go-to-Market strategy and execution, including naming, messaging, content strategy, enablement, and demand activation.
• Partner with channels, sales enablement, and analysts to strengthen the vertical storyline.
• Lead and develop a small marketing team to accelerate the vertical strategy.

Skills

Product marketing

Product strategy

Go-to-market leadership

Storytelling

Cross-functional leadership

Analytical modeling

Team leadership

Job description

Intuit Inc. seeks a Group Product Marketing Manager to define the upmarket strategy and growth plan for the Construction vertical within the Enterprise Suite.

You will partner with Product, Sales, Marketing, and Industry GMs to shape how IES competes, differentiates, and wins across mid-market customers. The role combines market insight, product influence, packaging strategy, and storytelling leadership to drive end-to-end GTM and monetization for construction workflows across QuickBooks